tag:blogger.com,1999:blog-77026666776907450092024-02-19T09:01:38.370+00:00TOTAL LICENSINGTotal Licensing is the publisher of global magazine Total Licensing, for the worldwide licensing industry, read by over 80,000 individuals in 104 countries - as well as Total Art Licensing, Total Licensing Australia, and Total Licensing UK, with more publications launching in 2012Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.comBlogger55125tag:blogger.com,1999:blog-7702666677690745009.post-64463378462450997592012-03-28T10:13:00.001+01:002012-03-28T10:13:44.636+01:00Summer Issue Call for Editorial<span style="color:#fe0000;"><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b><u>Call for editorial – Total Licensing Summer Issue<br /></u></b></span></span></span></span><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><br />The deadline for editorial is <span style="color:#fe0000;"><u>25 April 2012<br /></u></span><br />In the Summer issue of Total Licensing, which will reach over 80,000 readers in 104 countries, major features include:<br /></span></span></span><ul><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>Licensing Expo 2012 Preview </b></span></span></span></li><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>Licensed food and drink </b></span></span></span></li><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>Celebrities and Personalities </b></span></span></span></li><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>Future of Licensing Roundtable<br /></b></span></span></span></li></ul><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><br />Territory spotlights:<br /></span></span></span><ul><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>Latin America </b></span></span></span></li><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>South Korea </b></span></span></span></li><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>Spain and Portugal<br /></b></span></span></span></li></ul><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><br />Bonus distribution of the magazine:<br /></span></span></span><ul><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>Licensing International Expo 2012, Las Vegas </b></span></span></span></li><li><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><b>Seoul Character Fair 2012, South Korea<br /></b></span></span></span></li></ul><span style="font-size:85%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 10pt;"><br /><i>In further detail...<br /></i><span style="color:#fe0000;"><b><br />Licensing Expo 2012 Preview:<br /></b></span>As the industry prepares to gather for one of the most important dates on the licensing calendar, don’t miss this opportunity to let our readers know what you will be highlighting if exhibiting at the show.<br /><span style="color:#fe0000;"><b><br />Licensed food and drink:<br /></b></span>A look at brands that have come from food, drink or culinary groups. This will include the growing industry of licensed famous chefs.<br /><br /><span style="color:#fe0000;"><b>Celebrities and personalities:<br /></b></span>A wide part of the industry, this will be a look at some of the top licensing programmes around celebs and personalities.<br /><br /><span style="color:#fe0000;"><b>Future of Licensing Roundtable:<br /></b></span>Heads of industry talk about and discuss the future of licensing.<br /><br /><span style="color:#fe0000;"><b>Latin America:<br /></b></span>Covering news and properties from the different countries in the territory, uncovering trends between these countries and looking at all the major licensing sectors.<br /><br /><span style="color:#fe0000;"><b>Spain and Portugal:<br /></b></span>Covering properties available in Iberia, key product lines, promotions, retail information and details of licensing companies working in the territory. Again, we will look to cover all licensing sectors including entertainment, movies, television, brands, fashion, sports, automotive, publishing etc etc.<br /><br /><span style="color:#fe0000;"><b>South Korea:<br /></b></span>As the Seoul Character Fair approaches, we take a look at the news and activities happening in this country.<br /><br /><span style="color:#fe0000;"><b>Worldwide news:<br /></b></span>Looking at important licensing news and trends from around the globe.<br /><br /><b><i>Don’t miss your chance to submit information into this issue. The deadline is 25 April.<br /></i></b><br />To submit information, or for any further questions, please email either at <span style="color:#0000ff;"><u><a href="becky@totallicensing.com">becky@totallicensing.com</a></u></span>, or <span style="color:#0000ff;"><u><a href="francesca@totallicensing.com">francesca@totallicensing.com</a></u></span></span></span></span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-51501509558183473802012-03-15T09:46:00.001+00:002012-03-15T09:50:49.413+00:00Licensing@Russia Opens Its Doors<span style=";font-family:Times New Roman;font-size:100%;" ><span style="font-size:12pt;"></span></span><span style=";font-family:georgia;font-size:100%;" >The international licensing community is attending the first annual Russian Licensing Trade Show and conference, which began on Wednesday March 14 2012 at Moscow’s Crocus Convention Center.<br /><br />Over 20 property owners representing more 350 brands are exhibiting, including Disney, Warner Bros., Turner Cartoon Network, Sanrio (Hello Kitty), Nike, DreamWorks and Beverly Hills Polo Club.<br /><br />Charles Riotto, President of LIMA, gave a keynote speech and noted that the total global licensing business is currently believed to be over $189 billion in retail sales and he expects Russia to become a significant contributor to the worldwide licensing industry in years to come.<br /><br />Organizer and LIMA’s Regional Representative for New Europe, William Krnjak, said: “The excitement was palpable the first day because, in addition to the international notables who attended the show, leading Russian media giant Ilya Popov, president and founder of the Riki Group, expressed unbounded optimism about the tremendous potential of the licensing industry in his native country. Also attending were the production team of Russia’s largest independent television station, CTC.”</span><span style=";font-family:Times New Roman;font-size:100%;" ><span style="font-size:12pt;"><br /><br />The first official licensing trade journal for the Russian market, <i>Total Licensing New Europe</i>, was introduced by Total Licensing. </span></span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-49866264411889990122012-03-12T10:45:00.000+00:002012-03-12T10:46:14.390+00:00is at Licensing@Russia!We'll keep you posted on news from the show in Moscow...Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-48971448412044371572012-03-06T11:16:00.001+00:002012-03-06T11:29:18.460+00:00Total Licensing Italy now live<span style="color:#ff0000;"><span style="font-family:Arial;"><span style="font-size: 12pt;"><b>Total Licensing Italy is now live!<br /></b></span></span></span><span style="font-family:Arial;"><span style="font-size: 12pt;"><span style="color:#0000ff;"><u><br /></u></span></span></span><span style="font-size: 12pt;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;">Brand new for 2012, Total Licensing Italy highlights the best of ‘Made in Italy’ both to its domestic market<br />And to overseas markets.<br /><br />Total Licensing Italy will also be at the Bologna Licensing Trade Fair.<br /><br />The magazine covers sections of industry including brands, art and design, fashion, sports, entertainment, and automotive – as well as licensee profiles, case studies, property highlights, and interviews and market research.<br /><br />Please follow this link to read Total Licensing Italy:<br /></span><span style="color:#0000ff;"><span style="font-family:Arial;"><u><a href="http://viewer.zmags.com/publication/bc0bb72f">http://viewer.zmags.com/publication/bc0bb72f</a><br /></u></span></span><span style="font-family:Arial;"><br />And visit www.totallicensing.com to see further information on all our publications and how to subscribe to both digital and printed issues.</span></span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-82650451282246124672012-01-18T15:35:00.000+00:002012-01-18T15:36:07.278+00:00Total Licensing Spring Issue - Call for Editorial!<span style="color:#ff0000;"><span style="font-size:180%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 18pt;"><b><u>***IMPORTANT CALL FOR EDITORIAL -<br />2012 SPRING ISSUE OF TOTAL LICENSING***<br /></u></b></span></span></span></span><span style="font-size:180%;"><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><b><u><span style="font-size: 16pt;">The deadline for this issue is 16 February 2012<br /></span></u></b></span></span><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 11pt;">Don’t miss your chance to feature in what will be our biggest Spring issue yet, which will be published mid-March.<br /><br /></span><span style="font-size: 12pt;"><b>Key features:<br /></b></span></span><ul><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 12pt;"><b><span style="color:#0000ff;">Children’s Publishing </span></b></span></span></li><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 12pt;"><b><span style="color:#0000ff;">Children’s Television and Animation </span></b></span></span></li><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 12pt;"><b><span style="color:#0000ff;">Australia Special Issue (see below)<br /></span></b></span></span></li></ul><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 11pt;"><br /></span><span style="font-size: 12pt;"><b>Territory Spotlights:<br /></b></span></span><ul><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 12pt;"><b><span style="color:#0000ff;">Italy </span></b></span></span></li><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 12pt;"><b><span style="color:#0000ff;">France </span></b></span></span></li><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 12pt;"><b><span style="color:#0000ff;">Nordic</span></b><br /></span></span></li></ul><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 11pt;"><br /><b>In addition to its regular distribution, the magazine will see bonus distribution at:<br /></b></span></span><ul><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 11pt;"><b><span style="color:#0000ff;">MIP:TV </span></b></span></span></li><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 11pt;"><b><span style="color:#0000ff;">Bologna Book Fair/Licensing Fair </span></b></span></span></li><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 11pt;"><b><span style="color:#0000ff;">Kazachok Licensing Forum </span></b></span></span></li><li><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 11pt;"><b><span style="color:#0000ff;">Cartoons on the Bay<br /></span></b></span></span></li></ul><span style="font-family:Calibri, Verdana, Helvetica, Arial;"><span style="font-size: 11pt;"><br /></span><span style="font-size:130%;"><span style="font-size: 14pt;"><b><u>Key features:<br /></u><span style="color:#ff0000;">Children’s Publishing<br /></span></b></span></span><span style="font-size: 11pt;">This feature will cover classic well-known properties that have come out of a publishing base and also take a look at publishing products using licenses from anywhere in the world. As Bologna Book Fair continues to grow, this feature ties-in well with the wide ranging scope of licensing in the publishing sector.<br /></span><span style="color:#ff0000;"><span style="font-size:130%;"><span style="font-size: 14pt;"><b><br />Children's Television and Animation<br /></b></span></span></span><span style="font-size: 11pt;">This feature will focus on children’s television and animation, with a focus on MIPTV, which takes place 1-4 April 2012 and is the international spring market for showcasing TV in all its forms. If you are exhibiting or visiting the fair with your licensed properties, don’t miss your chance to be in this preview.<br /></span><span style="font-size:78%;"><span style="font-size: 9pt;"><br /></span></span><span style="font-size:130%;"><span style="font-size: 14pt;"><b><u>Territory Spotlights:<br /></u><span style="color:#ff0000;">Italy<br /></span></b></span></span><span style="font-size: 11pt;">Brand new for 2012, and launching at the Bologna Book Fair, <span style="color:#ff0000;"><b><u>Total Licensing Italy</u></b></span><u> </u>is intended to highlight the best of ‘Made in Italy’ both to its domestic market<br />and, importantly, to overseas markets.<br />Published in Italian and English, Total Licensing Italy is designed specifically to create dialogue between all aspects of the Italian licensing marketplace and overseas markets and contents and editorial will be designed to cater for this. Each issue will focus on different aspects of the business and spotlight brands, licensed products, retail and specialist services. This magazine has the same deadline as the Spring issue – 16 February 2012.<br /><br /></span><span style="color:#ff0000;"><span style="font-size:130%;"><span style="font-size: 14pt;"><b>France<br /></b></span></span></span><span style="font-size: 11pt;">Taking a look at the French marketplace and previewing the Kazachok Licensing Forum, if you have French properties, or those which are licensed in the country, retail, product, broadcasting news, then send us information for the feature. This issue will see wide distribution at Kazachok Licensing Forum.<br /><br /></span><span style="color:#ff0000;"><span style="font-size:130%;"><span style="font-size: 14pt;"><b>Nordic<br /></b></span></span></span><span style="color:#333333;"><span style="font-size: 11pt;">An in-depth look at what is happening throughout the Scandinavian territories.<br /><br /></span></span><span style="color:#ff0000;"><span style="font-size:130%;"><span style="font-size: 14pt;"><b>Worldwide News<br /></b></span></span></span><span style="font-size: 11pt;">In addition to feature material, do please make sure you update us with your latest licensing news. Our readers are in 104 countries around the world and this is your opportunity to let these licensees and retailers know about your licensing activities - literally around the world.<br /><span style="color:#333333;"><br />-------------------------------------------------------------------------------------------<br /></span></span><span style="color:#0000ff;"><span style="font-size:130%;"><span style="font-size: 14pt;"><b><u>***TOTAL LICENSING AUSTRALIA***<br /></u></b></span></span></span><b><span style="color:#333333;"><span style="font-size: 11pt;">Deadline 1 February 2012<br /></span></span></b><span style="color:#333333;"><span style="font-size: 11pt;"><br /></span></span><span style="font-size: 11pt;">Total Licensing Australia, which is a supplement in the Spring issue, and a standalone publication at the Melbourne Toy Fair, is the only magazine which takes a complete look at the licensing industry in the country. If you are working in Australia or with Australian business, in every sector of the industry, then don’t miss your chance to be part of this issue.<br /><b>The deadline for Total Licensing Australia is 1 February 2012<br /></b><span style="color:#333333;">--------------------------------------------------------------------------------------------<br /><br /></span>In addition to its printed formats, Total Licensing is published digitally. To see past issues and subscribe free of charge to receive digital issues, please visit our website<span style="color:#333333;"> </span><span style="color:#0000ff;">www.totallicensing.com<br /></span><b>The deadline is 16 February 2012 at the very latest.<br /></b><span style="color:#333333;"><br /></span></span><span style="color:#333333;"><span style="font-size:130%;"><span style="font-size: 14pt;"><b><u>How to send information:<br /></u></b></span></span></span><span style="font-size:85%;"><span style="font-size: 10pt;"><br /></span></span><span style="font-size: 11pt;">Please send information, with images in high resolution electronic files in jpg, eps or tiff format, to:<br /><span style="color:#333333;">Becky Ash </span><span style="color:#0000ff;"><u><a href="becky@totallicensing.com">becky@totallicensing.com</a><br /></u></span><span style="color:#333333;">Francesca Ash </span><span style="color:#0000ff;"><u><a href="francesca@totallicensing.com">francesca@totallicensing.com</a><br /></u></span><span style="color:#333333;"><br />Or by post:<br />Total Licensing | 4 Wadhurst Business Park | Faircrouch Lane | Wadhurst | East Sussex | TN5 6PT | UK<br /><br />For any queries, please do get in touch<br />+44 (0) 1892 78 2220 / +44 (0) 1892 78 2266<br /></span></span><span style="color:#333333;"><span style="font-size:85%;"><span style="font-size: 10pt;"><br /></span></span><span style="font-size: 11pt;"><b>We really look forward to working with you in what is set to be our biggest Spring issue yet, as well as our satellite publications Total Licensing Italy and Total Licensing Australia!<br /></b><br />Best regards<br /><br />Becky Ash<br />Editor</span></span></span> <span style="font-size:78%;"><span style="font-family:Arial;"><span style="font-size: 9pt;"></span></span></span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-28972203291660296762011-11-09T15:42:00.003+00:002011-11-18T11:01:53.962+00:00Industry opinions on BLE showing positive response<style>@font-face { font-family: "Times"; }@font-face { font-family: "Calibri"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }h1 { margin: 0cm 0cm 0.0001pt; font-size: 24pt; font-family: "Times New Roman"; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }span.Heading1Char { font-family: Times; font-weight: bold; }span.nfn { }span.full-name { }span.given-name { }span.family-name { }p.headline-titletitle, li.headline-titletitle, div.headline-titletitle { margin: 0cm 0cm 0.0001pt; font-size: 10pt; font-family: "Times New Roman"; }span.comment-body { }div.Section1 { page: Section1; }</style> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Brand Licensing Europe 2011 took place from the 18-20 October, and had busy halls and a good vibe, especially on the first and second days.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">As a snapshot of the growing number of international visitors, Total Licensing received digital subscriptions at the show from people from 42 countries.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"> </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">What did you think of Brand Licensing Europe 2011?</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">As opinions come filtering through and news of business deals signed and agreements forming, let us know how you thought the show went for you and your company. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Nichola Durbridge, The Copyright Group</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Linda and I only re-acquired The Copyrights Group on 4th October so the new Copyrights' licensing team of myself, Linda, Polly Emery and Rachel Clarke had to hit the ground running for Brand Licensing Show. It was a busy and positive show for us with really good licensee meetings and strong international attendance. We received congratulations on the re-emergence of Copyrights from many licensees and fellow agents as we walked the show and this re-affirmed our belief that there is still a place for an independent service-orientated licensing agency in today's industry. We are looking forward to following up the many leads from the Show. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Roger Bull, Managing Director, Consultants in Intellectual Property</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">It was a very good event this year. I was really busy on day 1 and 2, didn't attend day 3.<br />General atmosphere very lively and happy, good catering and coffee. I'm saving up for Las Vegas next year. Well done to the team<br /></span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Ian Downes, Start Licensing </span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">I thought the show was fairly busy and seemed to deliver a good volume of visitors. We met new licensees, some retail buyers and of course existing customers. I think the latter category of visitors are important to acknowledge and the fact that BLE creates a really good forum to coordinate with existing customers. The show helps create focus and momentum. I would like to see some new categories of companies attend the show – I think licensing is mature enough now to push into new areas and sectors of business – for example people from the leisure sector. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">I also think Advanstar/LIMA should consider a separate event which is aimed at suppliers such as Lawyers/Accountancy firms who can have a forum to sell to companies like our own. I am keen to met companies like this but not at BLE – I think it warrants its own market. I think an extra hour on day one and/or two would have been welcome. We would always like more retail visits but we did well in that sector – I do worry that retail buyers are restricted by pre ordained schedules and maybe we could open at 8am one morning for buyers only so they could walk the show. All in all a good show for us but I think licensees need to accept that licenses have a value and we can’t sanction no advance , no guarantee deals ‘because of the economy’ – Intellectual Property is a commodity that has a cost associated with it in terms of development , maintenance and ownership.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Richard Bickersteth, Managing Director, Looking Forward Productions </span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Our attendance at Brand Licensing Europe this year was focused on promoting the launch of the new preschool show Gombby’s Green Island from our Portuguese client Big Storm Studios, which is already securing strong TV ratings in Spain and Portugal. BLE felt much busier and far more international than last year. As a result it was the perfect event to introduce a client to the best in class licensing agents and toy companies from around the world. With such a strong attendance, one less positive thought crossed my mind: is the Licensing industry really bucking the trend of other industries or have we all got our fingers crossed behind our backs as we make those deals!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Eric Belloso, Bondi Band</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">BLE has been for some years already THE reference in the European Licensing industry. This year, the show confirmed this trend and the mix of quantity of people travelling over to London and the quality of decision making people attending the show made no doubt that this fair is by far the best show in Europe for our industry. Furthermore, the most important players of the parties involved in this business (licensors, agents, licensees and retailers) were attending the show and this create a great opportunity to meet everybody in three days without having to travel European or worldwide to see those people. Lastly, the dimension of this show makes it “human” and totally manageable with a rhythm of 30 minutes meeting. If you add to all those elements the great level of conferences, there is, at least from my side, nothing to complain about!! I’ll be back next year!! </span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Helen Howells, HoHo Entertainment</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">This year saw Hoho's first outing at Brand Licensing show and it was a big step to take for a small, new production company. But we had a great show and a very positive reaction to the launch of our first pre-school series, Cloudbabies. We will definitely be back next year - my only bug bear – having to try and organise next year's space right in the middle of the show. </span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Morag Lloyds</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">This was my first year with my own stand at B.L.E. As an artist it was a fantastic experience for me. It has opened up so many doors allowing me to talk directly to buyers, and to be able to show and discuss my work with some fantastic contacts that I just would never had had the opportunity to talk to had I not been there. I have learnt so much about art licensing in the process. The other thing I really found so helpful was meeting other artists and sharing experiences. I cant wait for BLE 2012.<br />--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Luma Creative, creators of the Magic Belles</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"><br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">We're used to attending as prospective licensees, so this was the first year that we were on the other side of the fence. We have to say, it was a lot more fun being on this side! Hard work, but fun! We had a busy three days. The bulk of our meetings were pre-arranged through our agent DCD Publishing, but we also had a good amount of unexpected visitors - including some very exciting new contacts. I think it helped that we were new and that nobody had seen the brand before. It piqued peoples' interest.<br />The show seemed busy and we were surprised by the amount of Italians who visited our stand and who seemed to be wandering the aisles. It seemed like we weren't in London at times.<br />Day three was the calmest, which is what we were expecting, though it's when we had some of our strongest meetings. That said, we couldn't help thinking that two slightly longer days would be better than three - if only for our hoarse voices!<br />All in all, it was a great experience and we made some very promising contacts. We're already in the process of booking our stand for next year!<br />--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Chris Jolly, Brand Director, The Feelings</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Exhibiting for the first time with the launch of The Feelings at this year’s Brand Licensing Europe, we had a great reaction by many expressing that we had created something new and original which was long overdue. "The Feeling" we got from people was that they were bored of the same old properties with nothing new and original being introduced to Licensing, even re hashing many older properties to fill the gaps, its time for something new.</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Cathy Snow, Trading Manager, RSPCA</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">As this was the first year our new style guide and licensed artwork has been available we (RSPCA) were cautiously optimistic regarding the response. So we were delighted at the overwhelmingly positive comments from potential licensees and retailers. We came away with plenty of new contacts and some fantastic opportunities. I don't think we could replicate the same level of interest at any other event.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Jane Garner, Director, Kilogrammedia</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">BLE just seems to get busier and better each year – most of our UK based clients exhibit and the feedback from them all has been very positive. The extra day is very useful and although people tend to look a little weary towards the end of the show it’s because they have been so busy which can only be a good thing!<br /></span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Angela Hall, MD of H&A</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Brand Licensing Europe has become a key focus European event for the licensing industry and this year I found it continued to be well supported by UK and European visitors. We are well in touch with the industry and key trends, yet BLE is the perfect opportunity to refresh ourselves on licensing opportunities for H&A. As such, this year we found a brand which we had looked at some time ago and now feel there is a new possibility for us to use.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Emilee Feldman, My Mediabox</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">We noticed a number of new exhibitors and participants in attendance at BLE this year! It was a busy show that allowed a great opportunity to catch up with colleagues and peers within the industry as well as to connect with new ones. This year, more than ever before, we have noticed that participants are eager move forward with online applications such as My Mediabox.<br /></span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Fred Gaffney, Gaffney Global</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Best show ever! Changing times. HIT/Mattel. Great fit. Many many opps!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Grahame Grassby, Stella Projects<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Brand Licensing Europe is an important fair for the Australian market as many of the licensed products distributed in Australia are sourced from UK and European companies.<br />I really like BLE as it provides a great opportunity for the indie UK properties to be seen.<br />This year’s fair was upbeat and of particular note was Mattel’s acquisition of Hit Entertainment.<br />From a TV perspective both Fremantle and Zodiak seem to be doing really well at the moment. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;">Peder Tamm, President, Plus Licens<br /></span></b><span style="font-size: 11pt; font-family: Calibri;">Having taken part at many fairs during the years, this was one of the best. It was a truly international fair and we could reach out with our world wide rights to clients from countries such as Brazil. China, Turkey and others. The fair proved to be very instrumental for us indeed.<br /> <b style="">Eva Brannstrom, Executive Vice President, Plus Licens</b></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">This years fair is bigger, has more visitors, it's bustling and growing in all the right directions. BLE is more and more becoming THE licensing show for the European Licensing industry. BLE might for us become more important than Vegas in the future. We were also glad to see many of our existing clients there, especially from Eastern Europe and Russia.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">--</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;">Saphia Maxamed, LIMA Member Services Manager </span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">Another successful show for us this year. I met up with a number international visitors. Our returned members from Russia and Japan were among those with hectic schedules. <br />Interestingly, I spoke to a number of Middle Eastern companies and I am looking forward to see the growing numbers of visitors from that part of the world.<br />It was also very nice to see LIMA global networking party - living up to its name- (gathering an international audience)<br />Thanks to all attendees who made the party such a success - we will definitely host another party at BLE 2012.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Jane Kennedy, Head of Sales, Consumer Products, Zodiak Rights<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">This year's show was very busy and there was a very positive feeling about the place, the atmosphere really was buzzing. All the attendees, brand owners, licensees and buyers alike, seemed to be very active, busy and enthusiastic which is always a great sign. Deals were being done on the stands and it was great to see retail attendance was high again this year. The third day was still generally quieter, however it gave us a change to accommodate all the walk up enquiries we had on the first two days. It’s also good that it fell after MIPCOM this year as we were really able to give the most up-to-date TV sales info to support our brands.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Sandra Vauthier-Cellier, 4Kids/4sight:<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">We got quite a bit of walk up traffic which is a good indication that our booth displays work and people were intrigued to find out more about Max Adventures and Chicaloca. Having the dogs on the stand on Tuesday helped as well, they were an absolute hit with everyone and people enquired about The Kennel Club. We also had Max Adventures ice cream which was a good ‘ice – breaker’ (pardon the pun).</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Simon Kay AT New Media<br /></b>Overall impression of the show: less people, higher quality leads. We prefer that.<br />--<br /><b style="">Tristan McGee. Hari’s World<br /></b>Our primary focus for the event was to attract Hari’s World Licensing Representation however aside of our programmed meetings there was an encouraging level of interest from those walking by and experiencing the opportunity of the Hari’s World Brand for the first time and we are now amidst a positive follow-up!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Rob Corney, Bulldog Licensing<br /></b>This year's BLE was a superb show. Perhaps the pre-show expectations were lower than normal given the bigger picture in the economy, but it seemed like the most positive show for years with both licensees and retailers actively seeking out new opportunities to bring excellent brands and innovative product to market. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Morten Geschwendtner, Ink<br /></b>The show went very well for us. We believe the attendance was up when looking at people from our markets which is positive. Compared to Vegas, where we mainly meet licensors, at BLE we meet licensors and licensees together and deals are initiated. The present economic situation makes people focus on the long term brands where the risk is not as big as new brands…<br />--<br /><b style="">Kirsty Guthrie, Pip the Cat<br /></b>We had a fantastic show with the very best of visitors – both licensees and retailers. The state of the current economic market was discussed with many but there doesn’t seem to be the doom and gloom outlook that there was over a year ago. Overall impression of the show. An excellent show for Pip the Cat. The best so far!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Janet Woodward JELC:</b></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">The show was surprisingly buoyant and busy, and we were delighted with the response. For a small company such as ours, BLE is a huge commitment and it is always a relief when it proves successful for us.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Vickie Corner, V&S Entertainment<br /></b>BLE 2011 was our debut outing for Everything's Rosie and we had a very positive response. We had a superb reaction from existing licensees, potential new licensees and retailers which goes to show that despite the current economic climate, if a property strikes a chord with the licensing community and its consumer fanbase then it will make a mark. </span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br />Matthew Reynolds, Pedigree<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">I felt it was a strong turnout and it was great to see key retailers attending across multiple categories. There is obviously the wider economic situation hanging around us all, whoever you are big or small. However big brands & licensing are always key tools to build your way out of these challenging times, this is particularly important to Pedigree as securing the best licenses is a key part of our company purpose and ongoing strategy.<br /></span><span style="font-size: 11pt; font-family: Calibri;">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Carole Postal, President, CopCorp Licensing<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">As an American agency exhibiting at BLE, we were able to meet with partners and potential partners not just from Western Europe but also Central Eastern Europe, Eastern Europe, the Middle East, India and even Australia at this show. Even though BLE is smaller than Licensing Expo in Las Vegas, we come to London every year because we know we’ll get to see many people who don’t go to Vegas. Meeting people in person is still important to us. When building and growing successful global licensing programs for non-media properties such as It’s Happy Bunny, Pink Cookie, Barcode Kitties, Zoodorable, and Tom Arma, we know it’s essential that sub-agents, licensees and other licensing partners have a real affinity and genuine enthusiasm for our brands. Face-to-face meetings are still the best way to gauge and stoke that enthusiasm and that’s why we love BLE.<br /><b style="">Jodi Gottlieb, Vice President – Licensing & Creative Services, CopCorp Licensing<br /></b>This was the first time CopCorp has taken its own exhibitor booth at BLE so this was my first year at the show and I thought it was great. Traffic was good and the size and layout of the show were very manageable. Traffic was definitely slower on the third day but I used that as an opportunity to walk around a bit. I liked that there weren’t any gigantic booths since that made it much easier and more enjoyable to see and talk to everyone. We kept our own booth simple and focused but I think it was also very effective having our various properties – including It’s Happy Bunny, Barcode Kitties, Crusade, Fiona & The Funky Pirates, (not so) Scary Monsters, Pink Cookie, Ringling Bros., Tom Arma, and Zoodorable – all together in one place for people to see.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;">Roger Bull, </span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;">Owner, Consultants in Intellectual Property Ltd </span></b></p> <p class="MsoNormal"><span class="comment-body"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">It was very buzzy this year. Good for me and enjoyed the atmosphere generally. Attended first two days.</span><span lang="EN-US"></span></span></p> <p class="MsoNormal"><span class="comment-body"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span><span lang="EN-US"></span></span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Nigel Crick</span></b></p> <p class="MsoNormal"><span class="comment-body"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">I was a first timer on Tuesday and I really enjoyed the show. Met loads of people I didn't expect to see. There seemed to be a good positive atmosphere. I will be visiting again next year but for more than a day.</span></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">Lauren Sizeland, Director of Business Development & Licensing, V and A Licensing</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">It was a great show. It felt as if there were more visitors and we were positioned in the same place, so a fair comparison year on year.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">The economy wasn't influencing conversations - the enthusiasm for the V&A brand and associated opportunities was the overriding interest for us</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">I think international attendance increased from Eastern Europe and USA.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">There were disappointingly few retailers - I understand all the gift buyers were in Hong Kong for the Mega Show, as it's the key trade show for gift buyers to attend.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">However, we had good walk-up traffic. The majority of our visitors were not expected and much more worthwhile than in previous years</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">Although the third day started quiet, the day picked up - partly because it's the day I arrange meetings in advance, so makes the most of an otherwise potentially quiet day. Interestingly it was better overall than the third day at Licensing Expo!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">As the early morning, particularly on day 2 and 3 are relatively dead and many meetings needed to continue after 5pm, it would make sense to change the hours to start at 9.30 or 10am (which would also help avoid the hideous travel experience exhibitors have to arrive before 9am) and finish at 5.30 or 6pm.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">We've signed up for a stand in 2012.</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Mark Kingston, </span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Nickelodeon</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"><br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">There was a fantastic atmosphere and a real buzz at BLE this year. With great attendance across licencees, retailers & promotional partners, the three days were a massive success. From Nickelodeon’s point of view we wanted to showcase our portfolio, build our partnerships and make a statement about our intentions for the year ahead. We definitely achieved on all these levels. Our diaries were filled with back to back meetings with key partners and retailers, we generated some great business opportunities and made a number of news announcements about our new deals. BLE is an invaluable event in the calendar and we’re looking forward to next year already.<br /></span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></p>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-67855980201874089302011-11-03T09:27:00.001+00:002011-11-04T12:43:12.616+00:00Industry opinions on BLE.. continued<style>@font-face { font-family: "Calibri"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }div.Section1 { page: Section1; }</style> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Brand Licensing Europe 2011 took place from the 18-20 October, and had busy halls and a good vibe, especially on the first and second days.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">As a snapshot of the growing number of international visitors, Total Licensing received digital subscriptions at the show from people from 42 countries.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"> </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">What did you think of Brand Licensing Europe 2011?</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">As opinions come filtering through and news of business deals signed and agreements forming, let us know how you thought the show went for you and your company. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Nichola Durbridge, The Copyright Group</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Linda and I only re-acquired The Copyrights Group on 4th October so the new Copyrights' licensing team of myself, Linda, Polly Emery and Rachel Clarke had to hit the ground running for Brand Licensing Show. It was a busy and positive show for us with really good licensee meetings and strong international attendance. We received congratulations on the re-emergence of Copyrights from many licensees and fellow agents as we walked the show and this re-affirmed our belief that there is still a place for an independent service-orientated licensing agency in today's industry. We are looking forward to following up the many leads from the Show. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Roger Bull, Managing Director, Consultants in Intellectual Property</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">It was a very good event this year. I was really busy on day 1 and 2, didn't attend day 3.<br />General atmosphere very lively and happy, good catering and coffee. I'm saving up for Las Vegas next year. Well done to the team<br /></span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Ian Downes, Start Licensing </span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">I thought the show was fairly busy and seemed to deliver a good volume of visitors. We met new licensees, some retail buyers and of course existing customers. I think the latter category of visitors are important to acknowledge and the fact that BLE creates a really good forum to coordinate with existing customers. The show helps create focus and momentum. I would like to see some new categories of companies attend the show – I think licensing is mature enough now to push into new areas and sectors of business – for example people from the leisure sector. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">I also think Advanstar/LIMA should consider a separate event which is aimed at suppliers such as Lawyers/Accountancy firms who can have a forum to sell to companies like our own. I am keen to met companies like this but not at BLE – I think it warrants its own market. I think an extra hour on day one and/or two would have been welcome. We would always like more retail visits but we did well in that sector – I do worry that retail buyers are restricted by pre ordained schedules and maybe we could open at 8am one morning for buyers only so they could walk the show. All in all a good show for us but I think licensees need to accept that licenses have a value and we can’t sanction no advance , no guarantee deals ‘because of the economy’ – Intellectual Property is a commodity that has a cost associated with it in terms of development , maintenance and ownership.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Richard Bickersteth, Managing Director, Looking Forward Productions </span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Our attendance at Brand Licensing Europe this year was focused on promoting the launch of the new preschool show Gombby’s Green Island from our Portuguese client Big Storm Studios, which is already securing strong TV ratings in Spain and Portugal. BLE felt much busier and far more international than last year. As a result it was the perfect event to introduce a client to the best in class licensing agents and toy companies from around the world. With such a strong attendance, one less positive thought crossed my mind: is the Licensing industry really bucking the trend of other industries or have we all got our fingers crossed behind our backs as we make those deals!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Eric Belloso, Bondi Band</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">BLE has been for some years already THE reference in the European Licensing industry. This year, the show confirmed this trend and the mix of quantity of people travelling over to London and the quality of decision making people attending the show made no doubt that this fair is by far the best show in Europe for our industry. Furthermore, the most important players of the parties involved in this business (licensors, agents, licensees and retailers) were attending the show and this create a great opportunity to meet everybody in three days without having to travel European or worldwide to see those people. Lastly, the dimension of this show makes it “human” and totally manageable with a rhythm of 30 minutes meeting. If you add to all those elements the great level of conferences, there is, at least from my side, nothing to complain about!! I’ll be back next year!! </span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Helen Howells, HoHo Entertainment</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">This year saw Hoho's first outing at Brand Licensing show and it was a big step to take for a small, new production company. But we had a great show and a very positive reaction to the launch of our first pre-school series, Cloudbabies. We will definitely be back next year - my only bug bear – having to try and organise next year's space right in the middle of the show. </span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Morag Lloyds</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">This was my first year with my own stand at B.L.E. As an artist it was a fantastic experience for me. It has opened up so many doors allowing me to talk directly to buyers, and to be able to show and discuss my work with some fantastic contacts that I just would never had had the opportunity to talk to had I not been there. I have learnt so much about art licensing in the process. The other thing I really found so helpful was meeting other artists and sharing experiences. I cant wait for BLE 2012.<br />--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Luma Creative, creators of the Magic Belles</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"><br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">We're used to attending as prospective licensees, so this was the first year that we were on the other side of the fence. We have to say, it was a lot more fun being on this side! Hard work, but fun! We had a busy three days. The bulk of our meetings were pre-arranged through our agent DCD Publishing, but we also had a good amount of unexpected visitors - including some very exciting new contacts. I think it helped that we were new and that nobody had seen the brand before. It piqued peoples' interest.<br />The show seemed busy and we were surprised by the amount of Italians who visited our stand and who seemed to be wandering the aisles. It seemed like we weren't in London at times.<br />Day three was the calmest, which is what we were expecting, though it's when we had some of our strongest meetings. That said, we couldn't help thinking that two slightly longer days would be better than three - if only for our hoarse voices!<br />All in all, it was a great experience and we made some very promising contacts. We're already in the process of booking our stand for next year!<br />--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Chris Jolly, Brand Director, The Feelings</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Exhibiting for the first time with the launch of The Feelings at this year’s Brand Licensing Europe, we had a great reaction by many expressing that we had created something new and original which was long overdue. "The Feeling" we got from people was that they were bored of the same old properties with nothing new and original being introduced to Licensing, even re hashing many older properties to fill the gaps, its time for something new.</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Cathy Snow, Trading Manager, RSPCA</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">As this was the first year our new style guide and licensed artwork has been available we (RSPCA) were cautiously optimistic regarding the response. So we were delighted at the overwhelmingly positive comments from potential licensees and retailers. We came away with plenty of new contacts and some fantastic opportunities. I don't think we could replicate the same level of interest at any other event.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Jane Garner, Director, Kilogrammedia</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">BLE just seems to get busier and better each year – most of our UK based clients exhibit and the feedback from them all has been very positive. The extra day is very useful and although people tend to look a little weary towards the end of the show it’s because they have been so busy which can only be a good thing!<br /></span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Angela Hall, MD of H&A</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Brand Licensing Europe has become a key focus European event for the licensing industry and this year I found it continued to be well supported by UK and European visitors. We are well in touch with the industry and key trends, yet BLE is the perfect opportunity to refresh ourselves on licensing opportunities for H&A. As such, this year we found a brand which we had looked at some time ago and now feel there is a new possibility for us to use.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Emilee Feldman, My Mediabox</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">We noticed a number of new exhibitors and participants in attendance at BLE this year! It was a busy show that allowed a great opportunity to catch up with colleagues and peers within the industry as well as to connect with new ones. This year, more than ever before, we have noticed that participants are eager move forward with online applications such as My Mediabox.<br /></span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Fred Gaffney, Gaffney Global</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Best show ever! Changing times. HIT/Mattel. Great fit. Many many opps!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Grahame Grassby, Stella Projects<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Brand Licensing Europe is an important fair for the Australian market as many of the licensed products distributed in Australia are sourced from UK and European companies.<br />I really like BLE as it provides a great opportunity for the indie UK properties to be seen.<br />This year’s fair was upbeat and of particular note was Mattel’s acquisition of Hit Entertainment.<br />From a TV perspective both Fremantle and Zodiak seem to be doing really well at the moment. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;">Peder Tamm, President, Plus Licens<br /></span></b><span style="font-size: 11pt; font-family: Calibri;">Having taken part at many fairs during the years, this was one of the best. It was a truly international fair and we could reach out with our world wide rights to clients from countries such as Brazil. China, Turkey and others. The fair proved to be very instrumental for us indeed.<br /> <b style="">Eva Brannstrom, Executive Vice President, Plus Licens</b></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">This years fair is bigger, has more visitors, it's bustling and growing in all the right directions. BLE is more and more becoming THE licensing show for the European Licensing industry. BLE might for us become more important than Vegas in the future. We were also glad to see many of our existing clients there, especially from Eastern Europe and Russia.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">--</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;">Saphia Maxamed, LIMA Member Services Manager </span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">Another successful show for us this year. I met up with a number international visitors. Our returned members from Russia and Japan were among those with hectic schedules. <br />Interestingly, I spoke to a number of Middle Eastern companies and I am looking forward to see the growing numbers of visitors from that part of the world.<br />It was also very nice to see LIMA global networking party - living up to its name- (gathering an international audience)<br />Thanks to all attendees who made the party such a success - we will definitely host another party at BLE 2012.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Jane Kennedy, Head of Sales, Consumer Products, Zodiak Rights<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">This year's show was very busy and there was a very positive feeling about the place, the atmosphere really was buzzing. All the attendees, brand owners, licensees and buyers alike, seemed to be very active, busy and enthusiastic which is always a great sign. Deals were being done on the stands and it was great to see retail attendance was high again this year. The third day was still generally quieter, however it gave us a change to accommodate all the walk up enquiries we had on the first two days. It’s also good that it fell after MIPCOM this year as we were really able to give the most up-to-date TV sales info to support our brands.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Sandra Vauthier-Cellier, 4Kids/4sight:<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">We got quite a bit of walk up traffic which is a good indication that our booth displays work and people were intrigued to find out more about Max Adventures and Chicaloca. Having the dogs on the stand on Tuesday helped as well, they were an absolute hit with everyone and people enquired about The Kennel Club. We also had Max Adventures ice cream which was a good ‘ice – breaker’ (pardon the pun).</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Simon Kay AT New Media<br /></b>Overall impression of the show: less people, higher quality leads. We prefer that.<br />--<br /><b style="">Tristan McGee. Hari’s World<br /></b>Our primary focus for the event was to attract Hari’s World Licensing Representation however aside of our programmed meetings there was an encouraging level of interest from those walking by and experiencing the opportunity of the Hari’s World Brand for the first time and we are now amidst a positive follow-up!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Rob Corney, Bulldog Licensing<br /></b>This year's BLE was a superb show. Perhaps the pre-show expectations were lower than normal given the bigger picture in the economy, but it seemed like the most positive show for years with both licensees and retailers actively seeking out new opportunities to bring excellent brands and innovative product to market. </span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Morten Geschwendtner, Ink<br /></b>The show went very well for us. We believe the attendance was up when looking at people from our markets which is positive. Compared to Vegas, where we mainly meet licensors, at BLE we meet licensors and licensees together and deals are initiated. The present economic situation makes people focus on the long term brands where the risk is not as big as new brands…<br />--<br /><b style="">Kirsty Guthrie, Pip the Cat<br /></b>We had a fantastic show with the very best of visitors – both licensees and retailers. The state of the current economic market was discussed with many but there doesn’t seem to be the doom and gloom outlook that there was over a year ago. Overall impression of the show. An excellent show for Pip the Cat. The best so far!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Janet Woodward JELC:</b></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">The show was surprisingly buoyant and busy, and we were delighted with the response. For a small company such as ours, BLE is a huge commitment and it is always a relief when it proves successful for us.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br /><b style="">Vickie Corner, V&S Entertainment<br /></b>BLE 2011 was our debut outing for Everything's Rosie and we had a very positive response. We had a superb reaction from existing licensees, potential new licensees and retailers which goes to show that despite the current economic climate, if a property strikes a chord with the licensing community and its consumer fanbase then it will make a mark. </span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">--<br />Matthew Reynolds, Pedigree<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">I felt it was a strong turnout and it was great to see key retailers attending across multiple categories. There is obviously the wider economic situation hanging around us all, whoever you are big or small. However big brands & licensing are always key tools to build your way out of these challenging times, this is particularly important to Pedigree as securing the best licenses is a key part of our company purpose and ongoing strategy.<br /></span><span style="font-size: 11pt; font-family: Calibri;">--</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Carole Postal, President, CopCorp Licensing<br /></span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">As an American agency exhibiting at BLE, we were able to meet with partners and potential partners not just from Western Europe but also Central Eastern Europe, Eastern Europe, the Middle East, India and even Australia at this show. Even though BLE is smaller than Licensing Expo in Las Vegas, we come to London every year because we know we’ll get to see many people who don’t go to Vegas. Meeting people in person is still important to us. When building and growing successful global licensing programs for non-media properties such as It’s Happy Bunny, Pink Cookie, Barcode Kitties, Zoodorable, and Tom Arma, we know it’s essential that sub-agents, licensees and other licensing partners have a real affinity and genuine enthusiasm for our brands. Face-to-face meetings are still the best way to gauge and stoke that enthusiasm and that’s why we love BLE.<br /><b style="">Jodi Gottlieb, Vice President – Licensing & Creative Services, CopCorp Licensing<br /></b>This was the first time CopCorp has taken its own exhibitor booth at BLE so this was my first year at the show and I thought it was great. Traffic was good and the size and layout of the show were very manageable. Traffic was definitely slower on the third day but I used that as an opportunity to walk around a bit. I liked that there weren’t any gigantic booths since that made it much easier and more enjoyable to see and talk to everyone. We kept our own booth simple and focused but I think it was also very effective having our various properties – including It’s Happy Bunny, Barcode Kitties, Crusade, Fiona & The Funky Pirates, (not so) Scary Monsters, Pink Cookie, Ringling Bros., Tom Arma, and Zoodorable – all together in one place for people to see.</span><span style="font-size: 11pt; font-family: Calibri;"></span></p>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-15245760972581117602011-10-07T11:32:00.005+01:002011-10-07T11:49:42.340+01:00Après MIP<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4WBnvsMMisyfOGBHGAnF7sBH-m4_PfsT9jV5-9A-Bdtf9r6vd35iD0uxMOpl6hQeo984QwBKyNG4dUiW10OR3oa-b5i1u_DN6mitIJP0RHoDeNmovb-JJx0l2LBwvu93V6RyEZXUthn4/s1600/Total+Licensing+MIp+boats-cannes.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 181px; height: 136px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4WBnvsMMisyfOGBHGAnF7sBH-m4_PfsT9jV5-9A-Bdtf9r6vd35iD0uxMOpl6hQeo984QwBKyNG4dUiW10OR3oa-b5i1u_DN6mitIJP0RHoDeNmovb-JJx0l2LBwvu93V6RyEZXUthn4/s200/Total+Licensing+MIp+boats-cannes.jpg" alt="" id="BLOGGER_PHOTO_ID_5660700506718268514" border="0" /></a>MIP Junior and MIPCOM, that took place in Cannes, are over for another year, and aside from the beautiful weather, the general consensus from the industry is very positive.<br />The aisles were packed and many people noted to Total Licensing the sheer volume of 'new' that was around. New animation, either sourced from existing properties or completely new; new program<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ70gUAIDCWy1wVjgqhDUZlW-NOqIaDvPbeesp2vRlaZmg_u6laz_0-1RjxqGzg0tqEshIjMTrSmKeMbLy1Y5uaVpDbcY4ApdxbluG354snz-W9mEJddmvKJ1hbMlaZCjRegIgwHizD1U/s1600/Total+Licensing+MIPCOM+Mip+Junior.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 116px; height: 116px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ70gUAIDCWy1wVjgqhDUZlW-NOqIaDvPbeesp2vRlaZmg_u6laz_0-1RjxqGzg0tqEshIjMTrSmKeMbLy1Y5uaVpDbcY4ApdxbluG354snz-W9mEJddmvKJ1hbMlaZCjRegIgwHizD1U/s200/Total+Licensing+MIPCOM+Mip+Junior.jpg" alt="" id="BLOGGER_PHOTO_ID_5660700597695376178" border="0" /></a>ming; and of course, new technology, giving everyone a feeling that times, they are a'changing.<br />It was also very interesting to attend some of the conferences held in the Russia House area of the exhibition (154 Russian companies attended the show) and here about the market that is now emerging to the rest of the world.<br />Visitor and exhibitor levels are at their highest since 2007 - another encouraging sign. The usual quote of celebrities attended, including Kiefer Sutherland and Ashley Judd, adding to around 12,500 people in attendance.Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-32930270017245486622011-09-21T12:22:00.006+01:002011-09-21T12:41:32.185+01:00Total Licensing UK Launches!<span style="color: rgb(255, 0, 0);">Welcome to the latest magazine in the Total Licensing portfolio!</span><br /><br />As Brand Licensing Europe 2011 fast approaches, we would like to introduce you to our brand new magazine, Total Licensing UK, which is available to view digitally, with the printed edition hitting your desks next week.<br /><br />This new magazine, which will be available at the show as a standalone copy, and will also be inserted into the main Total Licensing Autumn/Fall issue so that all of our 80,000 readers will be able to read it, takes an in-depth look at the comprehensive UK market, with breaking news, company profiles, brand updates, a look at British licensees, and much more, plus our biggest ever BLE preview to date.<br /><br />It is important to us at Total Licensing to ensure that our readers are kept up to date with what is happening in the industry, and this is one of the reasons we launched the new magazine. There will be further territory-specific magazines added to our growing portfolio over the course of the next year as well.<br /><br />You can view Total Licensing UK here:<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://viewer.zmags.com/publication/b05992f9"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 154px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq0Q76c9XeXS6vFFyJybgxy88AJsA3ACnjd4NHkrf5Dv3JGd_dqErlo_dwzzr9OpRxDi6d4W5AfH5hCLZlfrWClLdqhoT-5hLJvs1l7452KazvlrnjhWi4pU3jOxN_EVx77n8SmfJbglM/s200/Total+Licensing+UK+2011.jpg" alt="" id="BLOGGER_PHOTO_ID_5654775772080019298" border="0" /></a><br />The Total Licensing Autumn/Fall issue is also available digitally, and printed copies will reach you by next week as well.<br /><br />In this issue, we have an in-depth look at the huge global trend for 'nostalgia' and all that encompasses, sports branding and licensing, breaking news, opinions from industry executives, spotlights on Russia and Japan, and much, much more.<br /><br />You can also pick up this issue at BLE - it's one of our biggest to date - and view it by following this link:<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://viewer.zmags.com/publication/b158f3f9"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 154px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsu3rsbrFbMttjSrCNc_0lRowk93CzuSs_6Bd-7G2gfL-PeLh_yrFk9mbPLjNPAyFDXcTo_zE3wXTKOj_UX8AbneviNWkAb37e1BtNG0RFOwLUnyVs164wmInzwQd3Ff0zQI5IS17dQDQ/s200/Total+Licensing+Autumn+Fall+2011.jpg" alt="" id="BLOGGER_PHOTO_ID_5654775979716406402" border="0" /></a>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-26538725736857461862011-09-15T15:30:00.005+01:002011-09-15T15:39:15.600+01:00The Licensing Awards 2011<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy06tPC0VrZx0h-GHA0WkAgjZsibsdVG2jaE6MkDBGdtw46sAbErt3DJHSLzixCjz-VQqdBNfrI58qw4h6dMMjdY9tY_ugXzXSVE79_adr16GGZ34e7kiO9DLNefWth5MDliga175c2bs/s1600/Total+Licensing+The+Licensing+Awards+2011.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy06tPC0VrZx0h-GHA0WkAgjZsibsdVG2jaE6MkDBGdtw46sAbErt3DJHSLzixCjz-VQqdBNfrI58qw4h6dMMjdY9tY_ugXzXSVE79_adr16GGZ34e7kiO9DLNefWth5MDliga175c2bs/s200/Total+Licensing+The+Licensing+Awards+2011.jpg" alt="" id="BLOGGER_PHOTO_ID_5652595931138094114" border="0" /></a>We attended The Licensing Awards on the 13th of September, and a top evening was had by all. A record 1300 guests were in attendance, with comedian Greg Davis (headmaster from The Inbetweeners) as host. Licensing Source Book as ever did a fabulous job, well done!<br /><p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" ><br />Here's a list of all the winners:</span><b style=""><span style=";font-family:Calibri;font-size:11pt;" > </span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Toys or Games Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Star Wars Talking Plush Range from Underground Toys</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Dress Up or Party Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Sesame Street Dress Up Costumes from Smiffy’s</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Children's Apparel Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >The Gruffalo SS11 Range for Sainsbury's TU from Brecrest Babywear</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Adult Apparel Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Where’s Wally? Underwear and Nightwear for Next from Somerbond</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Written, Listening or Learning Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Peppa Pig Electronic Learning Range from InspirationWorks</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Paper Products or Stationery Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Star Wars Classic Poster and 3D Poster Range from GBeye</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Giftware Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Hello Kitty Nerdy Range from Blueprint Collections</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Home Décor, Tableware or Housewares Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Sophie Conran Buckets Of Fun from Burgon & Ball</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Food and Drink Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Nando’s Food Gift Range from Kimm & Miller UK</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Best Licensed Brand Range</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Red or Dead Bicycle Collection from Raleigh</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >The Innovation Award</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Volkswagen T1 Camper Van Tent from The Monster Factory</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Pre-School Retailer of Licensed Products </span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >Asda (includes George@Asda)</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Kids Retailer of Licensed Products </span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >Next</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Brands Retailer of Licensed Products </span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >John Lewis </span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Direct Selling Retailer of Licensed Products </span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >Amazon </span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Top Retailer Award </span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >Next</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Pre-School Licensed Property</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >Fireman Sam</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Schoolers/Tween or Teen Licensed Property</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >Ben 10</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Brand Licensed Property</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >JCB</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Sports Licensed Property </span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >London 2012 Olympic and Paralympic Games</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Celebrity Licensed Property</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >JLS</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >The Best Classic Licensed Property</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" >Star Wars</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" >Best Licensed Marketing Communication 2011 Award</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Mr Happy Should've Gone To Specsavers from Chorion</span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" > </span></p> <p class="MsoNormal"><b style=""><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >Honorary Achievement Award</span></b><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" >John Sinfield</span><span style=";font-family:Calibri;font-size:11pt;" ></span></p> <p class="MsoNormal"><span style=";font-family:Calibri;font-size:11pt;" lang="EN-US" > </span></p>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-53697015532201877622011-07-21T09:31:00.007+01:002011-07-21T09:39:21.589+01:00A snapshot into the Korean marketplace<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN3Y969AC4e6deNrzT6JNrFRf8G_CcXC_wtWFWeVqyP9iX-laWrqrLOr-dMAnzx97AT9solKUAkWNshn89oJ9IjXzRivOBAtkRFOHL8gBD7hE5sQCrXxwCmfE2VlSPj9j3oqzQ-Kb7tZI/s1600/Total+Licensing+South+Korea+Character+Fair.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 142px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN3Y969AC4e6deNrzT6JNrFRf8G_CcXC_wtWFWeVqyP9iX-laWrqrLOr-dMAnzx97AT9solKUAkWNshn89oJ9IjXzRivOBAtkRFOHL8gBD7hE5sQCrXxwCmfE2VlSPj9j3oqzQ-Kb7tZI/s200/Total+Licensing+South+Korea+Character+Fair.jpg" alt="" id="BLOGGER_PHOTO_ID_5631721804732044146" border="0" /></a><br /><style>@font-face { font-family: "Calibri"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 10pt; line-height: 115%; font-size: 11pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;font-family:lucida grande;"><span style="font-size:85%;">The five-day Seoul Character and Licensing Fair opened on Wednesday alongside the Asia Animation Forum all held, as in recent years at the impressive Coex facility in the heart of the Korean capital.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;font-family:lucida grande;"><span style="font-size:85%;">To those from outside Korea, the show is a curious mix of business to business and business to consumer. The first two days are primarily aimed at the business community whilst the latter three attract over 200,000 consumers – mostly young children.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;font-family:lucida grande;"><span style="font-size:85%;">As with many show</span><span style="font-size:85%;">s this year, a high percentage of the </span><span style="font-size:85%;">properties on view were pre-existing; many were shown here last year or in previous years. A notable exception to this rule was Sunwoo who launched their Angry Birds program at the show. </span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;font-family:lucida grande;"><span style="font-size:85%;">Amongst major multi-national media companies, only Cartoon Network had a presence though representatives from Disney and others were involved in the concurrent Bizmatching sessions where buyers </span><span style="font-size:85%;">meet experts from around the world.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;font-family:lucida grande;"><span style="font-size:85%;">On the show floor however, the event seemed if anything more Korean and less international than in previous years. Amongst the 200 or so exhibitors there is only a handful of non-Korean exhibitors.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;font-family:lucida grande;"><span style="font-size:85%;">The emphasis, more th</span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoiya-spVVgrX_y21HLUpDSO2UnR5BeEvuXmIiTBW9SKCoe5TXEk9at02DNt-HTDwlw8Jl76z13rfEv5CeCsHJdHUPCvNvWuQ0AvJcKAbDVtonR6oyrnNc6w-3nui7D0NKbxMVW60X3t8/s1600/total+Licensing+korea.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 133px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoiya-spVVgrX_y21HLUpDSO2UnR5BeEvuXmIiTBW9SKCoe5TXEk9at02DNt-HTDwlw8Jl76z13rfEv5CeCsHJdHUPCvNvWuQ0AvJcKAbDVtonR6oyrnNc6w-3nui7D0NKbxMVW60X3t8/s200/total+Licensing+korea.jpg" alt="" id="BLOGGER_PHOTO_ID_5631722268204183426" border="0" /></a><span style="font-size:85%;">an ever, was on preschool in general, and vehicles of one sort of another in particular. Samg had a major presence for the</span><span style="font-size:85%;">ir Vroomies property which now has over 100 licensed properties whilst Iconix previewed Tayo the Little Bus and Hong-Kong based Good Link focused on Ming the Minibus. Additional vehicular properties include Ava Entertainment’s Heroes of City and Roi Visual’s Robocar Poli.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;font-family:lucida grande;"><span style="font-size:85%;">As you would expec</span><span style="font-size:85%;">t in Korea, the latest technology played its part with properties for gaming and communications and Apps all in evidence and a number of licensees exhibited mobile and tablet <a name="_GoBack"></a>accessories and skins.</span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgerQsj67acc_YaO_k80oSTiOqHXMRT7uNrjZOE_VfuBroe185ZNZfN8-BBC9KA3AefUbj5E5kI25ALYhIKq1ibDMZgmREV15KjNPbBW8iumpEV4ouoq8cE2eNtHARFCHl25nanEfMIUhk/s1600/Total+licensing+angry+birds.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 149px; height: 77px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgerQsj67acc_YaO_k80oSTiOqHXMRT7uNrjZOE_VfuBroe185ZNZfN8-BBC9KA3AefUbj5E5kI25ALYhIKq1ibDMZgmREV15KjNPbBW8iumpEV4ouoq8cE2eNtHARFCHl25nanEfMIUhk/s200/Total+licensing+angry+birds.jpg" alt="" id="BLOGGER_PHOTO_ID_5631722377280536754" border="0" /></a></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;font-family:lucida grande;"><span style="font-size:85%;">The show, supported b</span><span style="font-size:85%;">y Government agency Kocca and other offi</span><span style="font-size:85%;">cial partners is keen to attract exhibi</span><span style="font-size:85%;">tors and more visitors from overseas. However, in essence it is still a very Korean event. More attention needs to be paid to dual-language badges, signage and information along with a structure which will attract the business community before the event before the show will achieve it’s aim to any great extent. If it is a snapshot of the Korean marketplace you are after, this show is the place to be. If you are looking further afield to Asia in general, Hong Kong in January is probably a safer bet.</span></p>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-53117103779348378122011-07-19T11:57:00.004+01:002011-07-19T12:12:59.467+01:00This week for TL - South Korea, and the RSPCA<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguhU7A5YqF-pPuM2VzqFNvNTnY5V4gaW9BOrHFrh1cO0vEJqR0q7J9KZu3oyCoWFP0SJkpnW2ZuKlouW2MyFKkS2kIYgqJJ7Z75_dLpUpwzycXei-V2UP3ijvUU0akhQZ8rww8qBC5Hr8/s1600/Total+Licensing+South+Korea+Character+Fair.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 142px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguhU7A5YqF-pPuM2VzqFNvNTnY5V4gaW9BOrHFrh1cO0vEJqR0q7J9KZu3oyCoWFP0SJkpnW2ZuKlouW2MyFKkS2kIYgqJJ7Z75_dLpUpwzycXei-V2UP3ijvUU0akhQZ8rww8qBC5Hr8/s200/Total+Licensing+South+Korea+Character+Fair.jpg" alt="" id="BLOGGER_PHOTO_ID_5631019381209301010" border="0" /></a><span lang="EN-US">This week, Total Licensing is exhibiting at the Seoul Character & Licensing Fair in South Korea.</span><span lang="EN-US"><br />The show has been running for nine years, and is a gateway into the Korean, and Asian, content market. Attendance stands at nearly 200,000, with around 200 nati</span><span lang="EN-US">onal and international exhibitors.</span><span lang="EN-US"><br />The show is organised by the Korea Creative Content Agency (KOCCA), Coex, and sp</span><span lang="EN-US">onsored by the Ministry of Culture, Sports & Tourism.</span><span lang="EN-US"><br />Check our newsletter for news coming out of the show.</span><span lang="EN-US"><br />In addition to this, </span><span lang="EN-US">this week Total Licensing also paid a very interesting visit to the RSPCA in Surrey, to meet with the team responsible for the refresh of the licensing programme. With help from JELC, the RSPCA is really generating interest as a brand.</span><span lang="EN-US"><br />In 2010, the licensing and retail partners generated enough income to buy </span><span lang="EN-US">enough food for all the animals i</span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtCDU5rJpz62imRtk0503SHcpdpTzkGb4m0BaDktqvXIK-qcY5Y8gTRM9yzonspq0EiKSu3TFU19iZFo4SNUHZBqRucH_95XhzqC5DQ8Fqi72SZrYy-gxLyyzawk_sBc9IjVWFAI2MP7U/s1600/Total+Licensing+RSPCA+charity.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtCDU5rJpz62imRtk0503SHcpdpTzkGb4m0BaDktqvXIK-qcY5Y8gTRM9yzonspq0EiKSu3TFU19iZFo4SNUHZBqRucH_95XhzqC5DQ8Fqi72SZrYy-gxLyyzawk_sBc9IjVWFAI2MP7U/s200/Total+Licensing+RSPCA+charity.jpg" alt="" id="BLOGGER_PHOTO_ID_5631019588687973250" border="0" /></a><span lang="EN-US">n 39 centres, and pay the yearly running costs for one rehoming centre and 10 animal hospitals.</span><span lang="EN-US"><br />This is yet further evidence of what a diverse industry we work in, and that licensing has moved on beyond recognition, in many areas, than when it first began.</span><span lang="EN-US"><br />A thanks from us to the kind people at the Chobham branch who took the time to show us the good work they do there as well - although we did manage to come away empty handed! (For now).</span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-65042078016496654622011-07-01T13:32:00.001+01:002011-07-01T13:32:25.715+01:00Licensing show - more opinions rolling in!<style>@font-face { font-family: "Times"; }@font-face { font-family: "Calibri"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">The Licensing Expo International, which took place at the Mandalay Bay in Las Vegas, is over for another year. Below, please find some comments from those who also attended the show.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">Some of the strong themes from the 2011 show included the continuing trend for nostalgia, and of course many more companies making the foray into gaming.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">The International Licensing Excellence Awards took place and winners included Victoria and Albert Museum and Dom Perignon, Hello Kitty, Discovery Communications/The Joester Loria Group, and Toy Story 3 which took the title of Best Licensed Program of the Year.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Opinions varied strongly on the show, with many people claiming that the show had regained some of the positivity and momentum of previous years, and others citing disappointment at the lack of anything ‘new’ in the halls.</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">The majority of people spoken to agreed, however, that the meetings and talks that were held were all worthwhile - the recent years’ economic downturn having the converse effect of meaning that only people who were there to do serious business attended the show. </span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Please find comments below from executives from <b style="">Skechers, Eone Entertainment, King features, Scholastic, Bulldog Licensing, Muhammad Ali Enterprises, Baby Genius,</b> <b style="">Kilogrammedia, Little Airplane, Start Licensing, V&A, Chorion, MyMediabox, The Wildflower Group, Oxford Limited, CPLG, Penguin Group, Space Enterprises, INK and JELC</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"> </span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;"> </span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri; color: red;" lang="EN-US">What others thought of the show…</span></b><span style="font-size: 11pt; font-family: Calibri; color: red;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Expo 2011 was an enormous success for Skechers. With a growing entertainment initiative, very strong public visibility of our brands, and a major press release strategically released on the Monday before the show announcing our licensing agreement with Li & Fung; we were not only booked completely with appointments, but also enjoyed the luxury of a vast array of walk-in prospects that appear, at face value, to be quite promising. Traffic at the Skechers booths, located on one of the main aisles, was very steady. We were particularly excited to welcome visitors from all points of the globe who showed substantive interest in exploring licensing programs for Skechers, Skechers Fitness and Skechers Entertainment. We were impressed not only with the quantity of visitors received, but with the quality of the companies they represented. As a result of our exposure at Licensing Expo, we look forward to announcing many more licensing deals in the near future.”<br /><b style="">Paul Flett, Senior Vice President, Global Licensing - Skechers USA</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Definitely a worthwhile trip, it’s essential to have a presence at this show – it’s expected. Particularly with Peppa just taking off in the US, it was a good chance to showcase the brand. On the UK side, some licensees only make global license agreements so it was great to revisit conversations with potential licensees with US now as a potential too – the feedback was very positive. It’s great to meet up with licensees (both existing and potential) to update on all of our properties, as well as retailers of which there was a very high presence this year. We’ll be back next year.”<br /><b style="">Hannah Mungo, Head of UK Licensing – Family, Eone Entertainment</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">"In light of the economy, King Features had an excellent Licensing Show. People were there to do business. And aside from the continued growth of our classic properties like Betty Boop and Popeye, King Features enjoyed heavy traffic on high end properties like the art of Romero Britto and our latest exclusive project with Bloomingdale's featuring Vintage Beetle Bailey....</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">a celebration of classic comic art and high fashion coming this October."<br /><b>Frank Caruso, Vice President, Creative, King Features</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“The Licensing International Expo has grown in stature and professionalism since it first moved to Las Vegas three years ago. The show provides a valuable opportunity to meet with potential partners from around the world and for attendees to share in the excitement of the latest merchandising and licensing campaigns. I was impressed by the energy and enthusiasm of the participants and the attendees. We found it to be a worthwhile experience.”<br /><b style="">Leslye Schaefer, SVP of Marketing and Consumer Products, Scholastic Media.</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Show was a phenomenal success for us... Gogo's is now the biggest-selling collectable brand across US retail including Walmart, Walgreens, etc. and so the traffic to the stand was unprecedented as licensees and retailers recognised the sheer scale of the opportunity with a brand which has already taken most other major territories by storm. Right across the Bulldog portfolio, we have top-performing brands, whether we're looking at LIFE and Shoot which have been selected right across top fashion outlets and major gift retailers in the UK through to Monkey which has been picked up extremely widely at retail. International trade was very strong for us with brands like Goochicoo which is now rolling out its UK success into other areas of the world and it was great to meet with a number of the top UK retailers. In fact, I think the only negative about the whole show for us was the fact that the numbering of the floor plan had once again been outsourced to Fibonacci as 'clear' and 'consecutive' were too obvious for Licensing Show.”</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Rob Corney, Director, Bulldog Licensing</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"><br />“Although it appeared to me that foot traffic was down from previous years, Muhammad Ali Enterprises had a great show. We had a very positive response from licensees and potential partners as we shared our new ALI70 campaign for 2012 and lots of productive meetings.”<br /><b style="">Kelly C. Hill, VP Worldwide Licensing, Muhammad Ali Enterprises, LLC</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"It could have not been a better attended show. The show had it all, anything and everything was possible to achieve. From licensing partners to the highest level of retail and strategic partners, our potential success was unlimited.<br />The Freedman service at the show was fantastic as well. That was a ton of planning.<br />Thanks to everybody for a job well done.”</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Howard Balaban, Founder and Executive VP of New Business, Pacific Entertainment Corporation – Creators of the Baby Genius Brand.</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“As ever the show was very busy for us – most of our clients either exhibit or attend and we’re always keen that they meet with as many members of the press as is viable. I thought perhaps the aisles were a little quiet at some points but also heard that there was a lot of ‘real’ business being done. As ever Eye Candy and The Mix Bar were popular evening hangouts although a bad cold meant that regrettably I saw less of the social life than in previous years.” </span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Jane Garner, Director, Kilogrammedia PR</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"Licensing Show was like a pinball machine, complete with bells, flashy lights, and the adrenaline that always comes with trying to get the high score. It was an exhilarating three days and, from my point of view, the industry feels healthy and upbeat and ready to roll the dice on exciting new brands, particularly those with a strong on-line presence."</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Josh Selig, Founder and President–Little Airplane Productions</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“My view was that the Show was more subdued than before and from a UK point of view less well attended - I would caveat that by saying I was a visitor not an exhibitor but I felt the bigger stands were starting to dominate the show to the detriment of other exhibitors and offsite meetings were impacting floor traffic. Bang on the Door had a stand and did well with visitors from 'emerging' markets such as Brazil - indeed for them markets such as Brazil are showing rapid growth and a good approach to innovate. This is one of the values of this show it does bring together the international community and it is a gateway to international markets - that said as more shows crop up and shows like the London Show are more successful it will be difficult to maintain anequal momentum for all shows. I also felt for such a glitzy city that the show hall , the fabric and structure looked a little tired and it could benefit from some thought in terms of making it a better 'display' venue.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Ian Downes, Start Licensing</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">“We that we found the show quieter than last year. We were in a different location and probably one with a generally lower footfall, so that may be the reason for it being quieter for us. However, on the positive side, a higher proportion of those who enquired seem to be valuable leads for us to follow up and after all we want quality rather than quantity!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">It seemed there was a much smaller contingent from the UK also. Perhaps that's because the shows in Europe are more effective and therefore less need for Vegas.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">Obviously, I was delighted that we won the LIMA award for Best Art Licensed Brand of the Year and I hope that will help leverage our endeavours to expand into the US.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">Lauren Sizeland, Director of Business Development & Licensing, V&A Licensing</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“This year’s Licensing Expo was even busier than the 2010 show. We had back-to-back meetings with agents, licensees and other partners from around the world. It was particularly interesting to see a growing number of retailers attending the show. As coordinated cross-category licensed programmes become increasingly important, retail buyers want to experience the industry firsthand at Licensing Expo while tracking brand developments and new trends.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Bettina Koeckler, SVP Licensing EMEA at Chorion</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“This year's licensing show was a great success for Mediabox. The show had it all- from animal mascots parading the show floors to otters and penguins adding to booth decor. We had back-to-back meetings with potential customers and it was great to catch up with our current clients. Our booth was in a great location and it opened a lot of opportunities for us to meet a variety of attendees as they stopped by to grab information and to see what Mediabox is all about. <br />The show always serves as an invaluable opportunity to learn what is new in the industry, to meet people from around the globe, and to share how Mediabox can help with licensing efforts. We are looking forward to next year's show!”<br /><b style="">Caitlyn Blizzard, Sales and Marketing Coordinator, My Mediabox</b></span><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Show was busier than ever, though the halls seemed strangely empty. We were really happy to see such buzz around Moshi Monsters and Peppa Pig both launching in North America. As always, it was great catching up with licensors and agents outside the UK, not to mention the late nights with colleagues from London. Gaming companies had a much bigger presence this year, and we left the show with two brands in particular that we really, really want to publish. Fingers crossed!”<br /><b style="">Eric Huang, Publishing Director, Media and Entertainment, Penguin Group</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Overall, we found the Licensing Expo to be very good for The Wildflower Group. Girl Scouts of the USA, Pillow Pets, Natural History Museum, and Bunnies By The Bay continued to generate a lot of buzz for us as we finished up pending deals and opened up discussions on new product categories. There was a lot of excitement for our two newest properties – the world-famous Rock and Roll Hall of Fame and the popular app Cut the Rope – especially since mobile apps is a growing category for licensed content, and Cut the Rope is one of the top-selling apps.</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"> </span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Michael Carlisle, principal of The Wildflower Group</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“This was my first trip to the Licensing Expo in Vegas representing the University of Oxford licensing programme and hopefully it won’t be my last. I had an opportunity to meet all our international agents as well as licensees such as Discovery Bay Games at or after the show – it’s great to put a face to a name when you’re new in a job! Plenty of information was exchanged from product and range updates, to the latest news and developments from Oxford Limited, as well as a couple of contracts too. Parties, dinners and drinks kept me more than occupied after the show and of course Vegas itself did not disappoint at all – sunshine, sightseeing and shopping!”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Hannah Aspey, </span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Licensing & Brand Manager, </span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Oxford Limited</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“The Saturday Virgin flight was filled with a good mix of Licensors, Licensees and retailers and this was reinforced with good meetings in and around The Mandalay for the official three days of the show. I hope to be back there next year.”</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Mark Hurry, Space Enterprises<br /></span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Overall impression of the show: From the feedback I got, the general feeling seemed to be that there were fewer people at the show than last year and not much ‘buzz’. However, our actual experience as an exhibitor on the Plain Lazy stand was slightly different. It’s certainly the case that we did not have huge numbers of unsolicited meetings. However, those meetings we did have, were with very solid, reputable companies with a genuine interest in the Plain Lazy brand.”<br /><b style="">Jane Evans, JELC<br /></b></span><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Making the trip to Vegas is always very valuable for us because it is the one time in the year when we get to see the full line-ups of our biggest partners from the US and consequently the only opportunity we have to show them to our customers. We would have liked to see more of our customers going, but it is a long and expensive trip and several are only attending BLE in London this year.”<br /><b style="">Peter Schnohr, Ink<br /></b></span><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Was it a worthwhile trip: Absolutely 100% worthwhile – imperative part of CPLG’s calendar and “Job Done” further cementing our relationships with both licensees and licensors Globally.”<br /><b style="">Tim Juckes – CPLG</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Definitely a worthwhile experience from an acquisition, new business, retailer and manufacturer prospective. This show gathers companies from around the world under one roof for 4 days so from a practical stand point, very easy, efficient and was a very productive trip! This trip also gives us the opportunity to catch up with peers and partners and get updates on trends and industry changes.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Sandra Vauthier-Cellier</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“While there is serious business to be done on the show floor there is also serious business to be done after hours! It’s a great opportunity to network, catch up with old friends, discuss general business and have fun. For me it was all about the international aspect – and though obviously great to see such a strong British contingent of licensees especially – it was the opportunity to build international relationships. It also provided the opportunity first hand to get a real flavour of the US domestic business, which often sets the benchmark for us on this side of the pond.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Susan Bolsover, CPLG.</span></b></p>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-65252212164149209362011-06-27T09:39:00.004+01:002011-06-29T15:55:51.288+01:00Licensing show: What the industry thinks - updated<style>@font-face { font-family: "Times"; }@font-face { font-family: "Calibri"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">The Licensing Expo International, which took place at the Mandalay Bay in Las Vegas, is over for another year. Below, please find some comments from those who also attended the show.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">Some of the strong themes from the 2011 show included the continuing trend for nostalgia, and of course many more companies making the foray into gaming.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">The International Licensing Excellence Awards took place and winners included Victoria and Albert Museum and Dom Perignon, Hello Kitty, Discovery Communications/The Joester Loria Group, and Toy Story 3 which took the title of Best Licensed Program of the Year.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Opinions varied strongly on the show, with many people claiming that the show had regained some of the positivity and momentum of previous years, and others citing disappointment at the lack of anything ‘new’ in the halls.</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">The majority of people spoken to agreed, however, that the meetings and talks that were held were all worthwhile - the recent years’ economic downturn having the converse effect of meaning that only people who were there to do serious business attended the show. </span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Please find comments below from executives from <b style="">Skechers, Eone Entertainment, King features, Scholastic, Bulldog Licensing, Muhammad Ali Enterprises, Baby Genius,</b> <b style="">Kilogrammedia, Little Airplane, Start Licensing, V&A, Chorion, MyMediabox, The Wildflower Group, Oxford Limited, CPLG, Penguin Group, Space Enterprises, INK and JELC</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;"> <br /></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri; color: red;" lang="EN-US">What others thought of the show…</span></b><span style="font-size: 11pt; font-family: Calibri; color: red;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Expo 2011 was an enormous success for Skechers. With a growing entertainment initiative, very strong public visibility of our brands, and a major press release strategically released on the Monday before the show announcing our licensing agreement with Li & Fung; we were not only booked completely with appointments, but also enjoyed the luxury of a vast array of walk-in prospects that appear, at face value, to be quite promising. Traffic at the Skechers booths, located on one of the main aisles, was very steady. We were particularly excited to welcome visitors from all points of the globe who showed substantive interest in exploring licensing programs for Skechers, Skechers Fitness and Skechers Entertainment. We were impressed not only with the quantity of visitors received, but with the quality of the companies they represented. As a result of our exposure at Licensing Expo, we look forward to announcing many more licensing deals in the near future.”<br /><b style="">Paul Flett, Senior Vice President, Global Licensing - Skechers USA</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Definitely a worthwhile trip, it’s essential to have a presence at this show – it’s expected. Particularly with Peppa just taking off in the US, it was a good chance to showcase the brand. On the UK side, some licensees only make global license agreements so it was great to revisit conversations with potential licensees with US now as a potential too – the feedback was very positive. It’s great to meet up with licensees (both existing and potential) to update on all of our properties, as well as retailers of which there was a very high presence this year. We’ll be back next year.”<br /><b style="">Hannah Mungo, Head of UK Licensing – Family, Eone Entertainment</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">"In light of the economy, King Features had an excellent Licensing Show. People were there to do business. And aside from the continued growth of our classic properties like Betty Boop and Popeye, King Features enjoyed heavy traffic on high end properties like the art of Romero Britto and our latest exclusive project with Bloomingdale's featuring Vintage Beetle Bailey....</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">a celebration of classic comic art and high fashion coming this October."<br /><b>Frank Caruso, Vice President, Creative, King Features</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“The Licensing International Expo has grown in stature and professionalism since it first moved to Las Vegas three years ago. The show provides a valuable opportunity to meet with potential partners from around the world and for attendees to share in the excitement of the latest merchandising and licensing campaigns. I was impressed by the energy and enthusiasm of the participants and the attendees. We found it to be a worthwhile experience.”<br /><b style="">Leslye Schaefer, SVP of Marketing and Consumer Products, Scholastic Media.</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Show was a phenomenal success for us... Gogo's is now the biggest-selling collectable brand across US retail including Walmart, Walgreens, etc. and so the traffic to the stand was unprecedented as licensees and retailers recognised the sheer scale of the opportunity with a brand which has already taken most other major territories by storm. Right across the Bulldog portfolio, we have top-performing brands, whether we're looking at LIFE and Shoot which have been selected right across top fashion outlets and major gift retailers in the UK through to Monkey which has been picked up extremely widely at retail. International trade was very strong for us with brands like Goochicoo which is now rolling out its UK success into other areas of the world and it was great to meet with a number of the top UK retailers. In fact, I think the only negative about the whole show for us was the fact that the numbering of the floor plan had once again been outsourced to Fibonacci as 'clear' and 'consecutive' were too obvious for Licensing Show.”</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Rob Corney, Director, Bulldog Licensing</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"><br />“Although it appeared to me that foot traffic was down from previous years, Muhammad Ali Enterprises had a great show. We had a very positive response from licensees and potential partners as we shared our new ALI70 campaign for 2012 and lots of productive meetings.”<br /><b style="">Kelly C. Hill, VP Worldwide Licensing, Muhammad Ali Enterprises, LLC</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"It could have not been a better attended show. The show had it all, anything and everything was possible to achieve. From licensing partners to the highest level of retail and strategic partners, our potential success was unlimited.<br />The Freedman service at the show was fantastic as well. That was a ton of planning.<br />Thanks to everybody for a job well done.”</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Howard Balaban, Founder and Executive VP of New Business, Pacific Entertainment Corporation – Creators of the Baby Genius Brand.</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“As ever the show was very busy for us – most of our clients either exhibit or attend and we’re always keen that they meet with as many members of the press as is viable. I thought perhaps the aisles were a little quiet at some points but also heard that there was a lot of ‘real’ business being done. As ever Eye Candy and The Mix Bar were popular evening hangouts although a bad cold meant that regrettably I saw less of the social life than in previous years.” </span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Jane Garner, Director, Kilogrammedia PR</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"Licensing Show was like a pinball machine, complete with bells, flashy lights, and the adrenaline that always comes with trying to get the high score. It was an exhilarating three days and, from my point of view, the industry feels healthy and upbeat and ready to roll the dice on exciting new brands, particularly those with a strong on-line presence."</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Josh Selig, Founder and President–Little Airplane Productions</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“My view was that the Show was more subdued than before and from a UK point of view less well attended - I would caveat that by saying I was a visitor not an exhibitor but I felt the bigger stands were starting to dominate the show to the detriment of other exhibitors and offsite meetings were impacting floor traffic. Bang on the Door had a stand and did well with visitors from 'emerging' markets such as Brazil - indeed for them markets such as Brazil are showing rapid growth and a good approach to innovate. This is one of the values of this show it does bring together the international community and it is a gateway to international markets - that said as more shows crop up and shows like the London Show are more successful it will be difficult to maintain anequal momentum for all shows. I also felt for such a glitzy city that the show hall , the fabric and structure looked a little tired and it could benefit from some thought in terms of making it a better 'display' venue.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Ian Downes, Start Licensing</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">“We that we found the show quieter than last year. We were in a different location and probably one with a generally lower footfall, so that may be the reason for it being quieter for us. However, on the positive side, a higher proportion of those who enquired seem to be valuable leads for us to follow up and after all we want quality rather than quantity!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">It seemed there was a much smaller contingent from the UK also. Perhaps that's because the shows in Europe are more effective and therefore less need for Vegas.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">Obviously, I was delighted that we won the LIMA award for Best Art Licensed Brand of the Year and I hope that will help leverage our endeavours to expand into the US.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">Lauren Sizeland, Director of Business Development & Licensing, V&A Licensing</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“This year’s Licensing Expo was even busier than the 2010 show. We had back-to-back meetings with agents, licensees and other partners from around the world. It was particularly interesting to see a growing number of retailers attending the show. As coordinated cross-category licensed programmes become increasingly important, retail buyers want to experience the industry firsthand at Licensing Expo while tracking brand developments and new trends.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Bettina Koeckler, SVP Licensing EMEA at Chorion</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“This year's licensing show was a great success for Mediabox. The show had it all- from animal mascots parading the show floors to otters and penguins adding to booth decor. We had back-to-back meetings with potential customers and it was great to catch up with our current clients. Our booth was in a great location and it opened a lot of opportunities for us to meet a variety of attendees as they stopped by to grab information and to see what Mediabox is all about. <br />The show always serves as an invaluable opportunity to learn what is new in the industry, to meet people from around the globe, and to share how Mediabox can help with licensing efforts. We are looking forward to next year's show!”<br /><b style="">Caitlyn Blizzard, Sales and Marketing Coordinator, My Mediabox</b></span><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Show was busier than ever, though the halls seemed strangely empty. We were really happy to see such buzz around Moshi Monsters and Peppa Pig both launching in North America. As always, it was great catching up with licensors and agents outside the UK, not to mention the late nights with colleagues from London. Gaming companies had a much bigger presence this year, and we left the show with two brands in particular that we really, really want to publish. Fingers crossed!”<br /><b style="">Eric Huang, Publishing Director, Media and Entertainment, Penguin Group</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Overall, we found the Licensing Expo to be very good for The Wildflower Group. Girl Scouts of the USA, Pillow Pets, Natural History Museum, and Bunnies By The Bay continued to generate a lot of buzz for us as we finished up pending deals and opened up discussions on new product categories. There was a lot of excitement for our two newest properties – the world-famous Rock and Roll Hall of Fame and the popular app Cut the Rope – especially since mobile apps is a growing category for licensed content, and Cut the Rope is one of the top-selling apps.</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"</span><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"> </span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Michael Carlisle, principal of The Wildflower Group</span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“This was my first trip to the Licensing Expo in Vegas representing the University of Oxford licensing programme and hopefully it won’t be my last. I had an opportunity to meet all our international agents as well as licensees such as Discovery Bay Games at or after the show – it’s great to put a face to a name when you’re new in a job! Plenty of information was exchanged from product and range updates, to the latest news and developments from Oxford Limited, as well as a couple of contracts too. Parties, dinners and drinks kept me more than occupied after the show and of course Vegas itself did not disappoint at all – sunshine, sightseeing and shopping!”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Hannah Aspey, </span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Licensing & Brand Manager, </span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Oxford Limited</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“The Saturday Virgin flight was filled with a good mix of Licensors, Licensees and retailers and this was reinforced with good meetings in and around The Mandalay for the official three days of the show. I hope to be back there next year.”</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Mark Hurry, Space Enterprises<br /></span></b><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Overall impression of the show: From the feedback I got, the general feeling seemed to be that there were fewer people at the show than last year and not much ‘buzz’. However, our actual experience as an exhibitor on the Plain Lazy stand was slightly different. It’s certainly the case that we did not have huge numbers of unsolicited meetings. However, those meetings we did have, were with very solid, reputable companies with a genuine interest in the Plain Lazy brand.”<br /><b style="">Jane Evans, JELC<br /></b></span><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Making the trip to Vegas is always very valuable for us because it is the one time in the year when we get to see the full line-ups of our biggest partners from the US and consequently the only opportunity we have to show them to our customers. We would have liked to see more of our customers going, but it is a long and expensive trip and several are only attending BLE in London this year.”<br /><b style="">Peter Schnohr, Ink<br /></b></span><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Was it a worthwhile trip: Absolutely 100% worthwhile – imperative part of CPLG’s calendar and “Job Done” further cementing our relationships with both licensees and licensors Globally.”<br /><b style="">Tim Juckes – CPLG</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Definitely a worthwhile experience from an acquisition, new business, retailer and manufacturer prospective. This show gathers companies from around the world under one roof for 4 days so from a practical stand point, very easy, efficient and was a very productive trip! This trip also gives us the opportunity to catch up with peers and partners and get updates on trends and industry changes.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Sandra Vauthier-Cellier<span style="color: black;"></span></span></b></p>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-90620789470186434262011-06-22T11:21:00.010+01:002011-06-24T09:22:56.310+01:00Licensing show: What the industry thinks<style>@font-face { font-family: "Calibri"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">The Licensing Expo International, which took place at the Mandalay Bay in Las Vegas, is over for another year. Below, please find some comments from those who also attended the show.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">Some of the strong themes from the 2011 show included the continuing trend for nostalgia, and of course many more companies making the foray into gaming.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">The International Licensing Excellence Awards took place and winners included Victoria and Albert Museum and Dom Perignon, Hello Kitty, Discovery Communications/The Joester Loria Group, and Toy Story 3 which took the title of Best Licensed Program of the Year.</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Opinions varied strongly on the show, with many people claiming that the show had regained some of the positivity and momentum of previous years, and others citing disappointment at the lack of anything ‘new’ in the halls.</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">The majority of people spoken to agreed, however, that the meetings and talks that were held were all worthwhile - the recent years’ economic downturn having the converse effect of meaning that only people who were there to do serious business attended the show. </span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri; color: red;" lang="EN-US">What others thought of the show…</span></b><span style="font-size: 11pt; font-family: Calibri; color: red;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Expo 2011 was an enormous success for Skechers. With a growing entertainment initiative, very strong public visibility of our brands, and a major press release strategically released on the Monday before the show announcing our licensing agreement with Li & Fung; we were not only booked completely with appointments, but also enjoyed the luxury of a vast array of walk-in prospects that appear, at face value, to be quite promising. Traffic at the Skechers booths, located on one of the main aisles, was very steady. We were particularly excited to welcome visitors from all points of the globe who showed substantive interest in exploring licensing programs for Skechers, Skechers Fitness and Skechers Entertainment. We were impressed not only with the quantity of visitors received, but with the quality of the companies they represented. As a result of our exposure at Licensing Expo, we look forward to announcing many more licensing deals in the near future.”<br /><b style="">Paul Flett, Senior Vice President, Global Licensing - Skechers USA</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Definitely a worthwhile trip, it’s essential to have a presence at this show – it’s expected. Particularly with Peppa just taking off in the US, it was a good chance to showcase the brand. On the UK side, some licensees only make global license agreements so it was great to revisit conversations with potential licensees with US now as a potential too – the feedback was very positive. It’s great to meet up with licensees (both existing and potential) to update on all of our properties, as well as retailers of which there was a very high presence this year. We’ll be back next year.”<br /><b style="">Hannah Mungo, Head of UK Licensing – Family, Eone Entertainment</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;">"In light of the economy, King Features had an excellent Licensing Show. People were there to do business. And aside from the continued growth of our classic properties like Betty Boop and Popeye, King Features enjoyed heavy traffic on high end properties like the art of Romero Britto and our latest exclusive project with Bloomingdale's featuring Vintage Beetle Bailey....</span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;">a celebration of classic comic art and high fashion coming this October."<br /><b>Frank Caruso, Vice President, Creative,King Features</b></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“The Licensing International Expo has grown in stature and professionalism since it first moved to Las Vegas three years ago. The show provides a valuable opportunity to meet with potential partners from around the world and for attendees to share in the excitement of the latest merchandising and licensing campaigns. I was impressed by the energy and enthusiasm of the participants and the attendees. We found it to be a worthwhile experience.”<br /><b style="">Leslye Schaefer, SVP of Marketing and Consumer Products, Scholastic Media.</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Show was a phenomenal success for us... Gogo's is now the biggest-selling collectable brand across US retail including Walmart, Walgreens, etc. and so the traffic to the stand was unprecedented as licensees and retailers recognised the sheer scale of the opportunity with a brand which has already taken most other major territories by storm. Right across the Bulldog portfolio, we have top-performing brands, whether we're looking at LIFE and Shoot which have been selected right across top fashion outlets and major gift retailers in the UK through to Monkey which has been picked up extremely widely at retail. International trade was very strong for us with brands like Goochicoo which is now rolling out its UK success into other areas of the world and it was great to meet with a number of the top UK retailers. In fact, I think the only negative about the whole show for us was the fact that the numbering of the floor plan had once again been outsourced to Fibonacci as 'clear' and 'consecutive' were too obvious for Licensing Show.”</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Rob Corney, Director, Bulldog Licensing</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"><br />“Although it appeared to me that foot traffic was down from previous years, Muhammad Ali Enterprises had a great show. We had a very positive response from licensees and potential partners as we shared our new ALI70 campaign for 2012 and lots of productive meetings.”<br /><b style="">Kelly C. Hill, VP Worldwide Licensing, Muhammad Ali Enterprises, LLC</b></span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"It could have not been a better attended show. The show had it all, anything and everything was possible to achieve. From licensing partners to the highest level of retail and strategic partners, our potential success was unlimited.<br />The Freedman service at the show was fantastic as well. That was a ton of planning.<br />Thanks to everybody for a job well done.”</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Howard Balaban, Founder and Executive VP of New Business, Pacific Entertainment Corporation – Creators of the Baby Genius Brand.</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“As ever the show was very busy for us – most of our clients either exhibit or attend and we’re always keen that they meet with as many members of the press as is viable. I thought perhaps the aisles were a little quiet at some points but also heard that there was a lot of ‘real’ business being done. As ever Eye Candy and The Mix Bar were popular evening hangouts although a bad cold meant that regrettably I saw less of the social life than in previous years.” </span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Jane Garner, Director, Kilogrammedia PR</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">"Licensing Show was like a pinball machine, complete with bells, flashy lights, and the adrenaline that always comes with trying to get the high score. It was an exhilarating three days and, from my point of view, the industry feels healthy and upbeat and ready to roll the dice on exciting new brands, particularly those with a strong on-line presence."</span><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Josh Selig, Founder and President–Little Airplane Productions</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“My view was that the Show was more subdued than before and from a UK point of view less well attended - I would caveat that by saying I was a visitor not an exhibitor but I felt the bigger stands were starting to dominate the show to the detriment of other exhibitors and offsite meetings were impacting floor traffic. Bang on the Door had a stand and did well with visitors from 'emerging' markets such as Brazil - indeed for them markets such as Brazil are showing rapid growth and a good approach to innovate. This is one of the values of this show it does bring together the international community and it is a gateway to international markets - that said as more shows crop up and shows like the London Show are more successful it will be difficult to maintain anequal momentum for all shows. I also felt for such a glitzy city that the show hall , the fabric and structure looked a little tired and it could benefit from some thought in terms of making it a better 'display' venue.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Ian Downes, Start Licensing</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">“We that we found the show quieter than last year. We were in a different location and probably one with a generally lower footfall, so that may be the reason for it being quieter for us. However, on the positive side, a higher proportion of those who enquired seem to be valuable leads for us to follow up and after all we want quality rather than quantity!</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">It seemed there was a much smaller contingent from the UK also. Perhaps that's because the shows in Europe are more effective and therefore less need for Vegas.</span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">Obviously, I was delighted that we won the LIMA award for Best Art Licensed Brand of the Year and I hope that will help leverage our endeavours to expand into the US.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US">Lauren Sizeland, Director of Business Development & Licensing, V&A Licensing</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b><span style="font-size: 11pt; font-family: Calibri;"></span></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“This year’s Licensing Expo was even busier than the 2010 show. We had back-to-back meetings with agents, licensees and other partners from around the world. It was particularly interesting to see a growing number of retailers attending the show. As coordinated cross-category licensed programmes become increasingly important, retail buyers want to experience the industry firsthand at Licensing Expo while tracking brand developments and new trends.”</span></p> <p class="MsoNormal"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">Bettina Koeckler, SVP Licensing EMEA at Chorion</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“This year's licensing show was a great success for Mediabox. The show had it all- from animal mascots parading the show floors to otters and penguins adding to booth decor. We had back-to-back meetings with potential customers and it was great to catch up with our current clients. Our booth was in a great location and it opened a lot of opportunities for us to meet a variety of attendees as they stopped by to grab information and to see what Mediabox is all about. <br />The show always serves as an invaluable opportunity to learn what is new in the industry, to meet people from around the globe, and to share how Mediabox can help with licensing efforts. We are looking forward to next year's show!”<br /><b style="">Caitlyn Blizzard, Sales and Marketing Coordinator, My Mediabox</b></span><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US"></span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0cm;"><b style=""><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">-------------------------------------------------------------------------------------------</span></b></p> <p class="MsoNormal"><span style="font-size: 11pt; font-family: Calibri;" lang="EN-US">“Licensing Show was busier than ever, though the halls seemed strangely empty. We were really happy to see such buzz around Moshi Monsters and Peppa Pig both launching in North America. As always, it was great catching up with licensors and agents outside the UK, not to mention the late nights with colleagues from London. Gaming companies had a much bigger presence this year, and we left the show with two brands in particular that we really, really want to publish. Fingers crossed!”<br /><b style="">Eric Huang, Publishing Director, Media and Entertainment</b></span><b style=""><span style="font-size: 11pt; font-family: Calibri; color: black;" lang="EN-US"></span></b></p>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-35759935638098024022011-06-21T15:46:00.006+01:002011-06-21T16:13:51.378+01:00Licensing show: WHAT OTHERS THOUGHT...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9c_fqtOgnM4UZ5uYD6i4p6aoipTJfi20Dv0-HvNRc3WZVBRBwKV3ti_HhIPFjRNIeMOJXmp8kQLk7-7pnB_IUJnc6owKqPAGLq8pnsuyiwyukPQayxvYuUrYvTPPZFA301XyLfQ2WdzI/s1600/total+licensing+ls_vegas.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 200px; height: 160px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9c_fqtOgnM4UZ5uYD6i4p6aoipTJfi20Dv0-HvNRc3WZVBRBwKV3ti_HhIPFjRNIeMOJXmp8kQLk7-7pnB_IUJnc6owKqPAGLq8pnsuyiwyukPQayxvYuUrYvTPPZFA301XyLfQ2WdzI/s200/total+licensing+ls_vegas.jpg" alt="" id="BLOGGER_PHOTO_ID_5620691529920361442" border="0" /></a><br />What did you think of the show? Was it a worthwhile trip?<br />Over the next few days we will be gathering the opinions of people across the industry, to give a rounded view of how the licensing industry viewed the show.<br />Check this space...<br />or email <a href="http://www.blogger.com/becky@totallicensing.com">becky@totallicensing.com</a> to give your viewsTotal Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-17824791053160323002011-05-23T10:59:00.006+01:002011-05-23T11:06:13.841+01:00Getting ready for Licensing ShowEveryone's gearing up for Licensing International Expo 2011, to be held in Las Vegas. In our Summer issue, which will be out soon, we've got a huge show preview, packed with information from the exhibitors and what you can expect to see at the show.<br />Also in the Summer issue, you will find features on Celebrity Licensing, our regular 'Origin of the Species' article, territory spotlights on Latin America (Mexico, Columbia and Brazil), South Korea, Spain and Portugal, Israel, and Russia. We also celebrate P&L's birthday, as well as Mr. Men and Little Miss' 40th.<br />If you don't subscribe already to receive the issue digitally, as well as the weekly Total Licensing Report, then it's really easy to do so by simply following this link (you can also subscribe to recevie print issues of all of our titles too): <a href="http://www.totallicensing.com/subscribe.php">http://www.totallicensing.com/subscribe.php</a><br />If you are heading to Las Vegas and would like to make a meeting so we can catch up on your latest news, then do get in touch!<br /><a href="http://www.totallicensing.com/contact.php">http://www.totallicensing.com/contact.php</a>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-64818222928126655252011-04-27T16:43:00.005+01:002011-04-27T16:55:19.539+01:00Royal Wedding proving good for business... as well as the country<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-elBG-QWaftJXKiW_gsJ1bw26C3HQkhcrNVxqZqFK_L6xEqXnJ5KP8Wa__WzWrPAvNQDXvUmwh7GIw-OtXOcbManf_6vethnVNUxJMQ5end1zeY706qfDO8cCQu7MBpSNCSYjZHlQ9ag/s1600/prince-william-and-kate-middleton-engagement-photo.jpeg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 154px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-elBG-QWaftJXKiW_gsJ1bw26C3HQkhcrNVxqZqFK_L6xEqXnJ5KP8Wa__WzWrPAvNQDXvUmwh7GIw-OtXOcbManf_6vethnVNUxJMQ5end1zeY706qfDO8cCQu7MBpSNCSYjZHlQ9ag/s200/prince-william-and-kate-middleton-engagement-photo.jpeg" alt="" id="BLOGGER_PHOTO_ID_5600292151898592146" border="0" /></a><span style="font-family:lucida grande;">Following on from our Spring issue article on the Royal Wedding merchandise, the wedding is now two days away and the UK has gone mad for Royal nuptial mania. Is this a bad thing? No way, agree most experts.</span><br /><span style="font-family:lucida grande;">The amount of r</span><span style="font-family:lucida grande;">evenue brought in from tourism, entertaining, merchandise and everything else is adding to the sense of national pride and the fact that for once, the papers are filled with what many would deem to be good news, instead of the usual.</span><br /><span style="font-family:lucida grande;">The national day off for most on Friday has meant three short weeks in a row, and apparently up to a third of the UK workforce has taken the thre</span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDnwhML_uCNWupBi6aDR-jm3ruHB3PYk4y-uEXbN7RmH5-M5On3F-laOMsNR2iZa9_6vEBqbRC9L0zprDwTyBngcMsxoO7zfq2mWTPv-AzvdbhAP3SCQN7R8RVZlMgtD_mTZyh-CluDhM/s1600/Street-party-for-silver-j-001.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 120px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDnwhML_uCNWupBi6aDR-jm3ruHB3PYk4y-uEXbN7RmH5-M5On3F-laOMsNR2iZa9_6vEBqbRC9L0zprDwTyBngcMsxoO7zfq2mWTPv-AzvdbhAP3SCQN7R8RVZlMgtD_mTZyh-CluDhM/s200/Street-party-for-silver-j-001.jpg" alt="" id="BLOGGER_PHOTO_ID_5600292479380345490" border="0" /></a><span style="font-family:lucida grande;">e days off between Easter Monday and the Wedding off. This has been labeled bad for small businesses and the economy in general - howe</span><span style="font-family:lucida grande;">ver, with the marriage predicted to be watched by an estimated </span><span style="font-family:lucida grande;">2 billion people around the globe, and the money brought into the country projected to be in the hundreds of millions of pounds, most people agree that this is only a good thing for the country. What do you think?</span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-75633735760566777532011-03-18T16:11:00.010+00:002011-03-18T16:20:11.103+00:00Spring issue now live!The Spring issue of Total Licensing is now live, and can be viewed here.<br /><div style="text-align: left;font-family:lucida grande;"><span style="font-size:100%;"><span style="font-size:130%;"><br /><a style="color: rgb(51, 51, 255); font-weight: bold;" href="http://http//viewer.zmags.com/publication/40a74a67">Total Licensing Spring</a></span><br /></span><span style="font-size:100%;"><br />This packed issue includes</span><span style="font-size:100%;"> features on Children’s Publishing, Bologna an</span><span style="font-size:100%;">d Kaza</span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikZ5qW0MZeahP-3JEQc2Nh5MijBSgzshIc-pac6yr6W43Zl10imaaPTc8zKNqOB5EZA3GYA2g81T0QtOBNOFWj6F7NSzZVyBm4OxIeoaVAit6qLilR1gIFgC6qvhespj15yENYLzr1Ij8/s1600/Total_Licensing_Spring.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 154px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikZ5qW0MZeahP-3JEQc2Nh5MijBSgzshIc-pac6yr6W43Zl10imaaPTc8zKNqOB5EZA3GYA2g81T0QtOBNOFWj6F7NSzZVyBm4OxIeoaVAit6qLilR1gIFgC6qvhespj15yENYLzr1Ij8/s200/Total_Licensing_Spring.jpg" alt="" id="BLOGGER_PHOTO_ID_5585455483403553474" border="0" /></a><span style="font-size:100%;">chok P</span><span style="font-size:100%;">reviews, territory spotlights on Italy, France and Nordic, a Kidz Entertainment special, T</span><span style="font-size:100%;">he Wiggles 20th Birthday celebrations, a look at the Royal Wedding Licensing, the countdown to the 201</span><span style="font-size:100%;">2 Olympics, Little Charley Bear, the Origin of the Species, and of course the Total Licensi</span><span style="font-size:100%;">ng Australia magazine – plus much, much more.</span><br /><br /><span style="font-size:100%;">Happy reading!</span><br /><br />For information about future issues, please email becky@totallicensing.com<br /><br /><span style="font-size:100%;"><br /></span><span style="color: rgb(0, 0, 255);font-size:100%;" ><u><a href="http://viewer.zmags.com/publication/40a74a67">http://viewer.zmags.com/publication/40a74a67</a></u></span><span style="font-size:100%;"><br /></span><br /></div>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-72083309221379637612011-01-19T14:06:00.006+00:002011-01-19T14:18:10.694+00:00Total Licensing Winter Issue - now live<span style="font-size:130%;"><span style="font-family:trebuchet ms;">You can view the Winter Issue here:</span><br /><br /></span><span style="color: rgb(0, 0, 255);font-size:130%;" ><span style="font-family:Arial;"><u><a href="http://viewer.zmags.com/publication/45762a67">http://viewer.zmags.com/publication/45762a67</a></u></span></span><span style="font-size:130%;"><br /><br />This issue, features include <span style="color: rgb(51, 204, 0);">Toy fair previews</span> and a look at the <span style="color: rgb(255, 0, 0);">toy industry</span>, <span style="color: rgb(51, 204, 0);">Movies and Entertainment</span>, <span style="color: rgb(255, 0, 0);">Video Games</span>, <span style="color: rgb(51, 204, 0);">Music Licensing</span>, <span style="color: rgb(255, 0, 0);">Origin of the Species</span>, as well as industry profiles and opinions from <span style="color: rgb(51, 204, 0);">LIMA</span>, <span style="color: rgb(255, 0, 0);">Smiley</span>, <span style="color: rgb(51, 204, 0);">Hari's World</span>, <span style="color: rgb(255, 0, 0);">Bright</span>, <span style="color: rgb(51, 204, 0);">Hasbro</span>, <span style="color: rgb(255, 0, 0);">2WayTraffic</span> and many more.<br /><br />Countries and territories comprehensively covered in this issue include <span style="color: rgb(51, 204, 0);">South East Europe</span>, <span style="color: rgb(255, 0, 0);">Russia</span>, <span style="color: rgb(51, 204, 0);">Taiwan</span>, <span style="color: rgb(255, 0, 0);">Dubai</span>, <span style="color: rgb(102, 51, 255);"><span style="color: rgb(51, 204, 0);">South</span> <span style="color: rgb(51, 204, 0);">Korea</span></span>, <span style="color: rgb(255, 0, 0);">India</span> and <span style="color: rgb(51, 204, 0);">Italy</span>, among others.<br /><br />For information about the upcoming <span style="color: rgb(51, 204, 0);">Spring</span> issue, which also includes <span style="color: rgb(255, 0, 0);">Total Licensing Australia</span>, please do get in touch, with <span style="color: rgb(102, 51, 255);">becky@totallicensing.com</span><br /><br />Happy reading!</span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-45806754081113245012010-12-21T14:36:00.002+00:002010-12-21T14:40:04.616+00:00The joys of international travel (Dedicated to the thousands of people still stuck at London’s Heathrow Airport after four days)<span style="font-size:130%;"><span style="font-family:Times New Roman;"><span style="font-size:13pt;">When we tell people where we travel to in the world in the course of a year, most seem not only impressed but we often get the “</span></span></span><span style="font-size:130%;"><span style="font-family:Times New Roman;"><span style="font-size:13pt;">I wish I could travel like that” look in their eyes.<br /><br />Well, let me tell you…. It’s not all it’s cracked up to be. Not that many if not most of the</span></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBXUqOwh9dJFW8YqdinawR_jHkCEj-8FeBcH__Ac3JMRa8-B3FGb8nLQDP35vhDXDHGAwR675b2A-CwxWIinwTdBO0ATYR3vFXEa5p5F6pVefAA0uwmMvyRW4B7_YaypnImVMasg8VEUM/s1600/HappyHolidaysToYou_TotalLicensing.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 154px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBXUqOwh9dJFW8YqdinawR_jHkCEj-8FeBcH__Ac3JMRa8-B3FGb8nLQDP35vhDXDHGAwR675b2A-CwxWIinwTdBO0ATYR3vFXEa5p5F6pVefAA0uwmMvyRW4B7_YaypnImVMasg8VEUM/s200/HappyHolidaysToYou_TotalLicensing.jpg" alt="" id="BLOGGER_PHOTO_ID_5553145296862034194" border="0" /></a><span style="font-size:130%;"><span style="font-family:Times New Roman;"><span style="font-size:13pt;"> places aren’t great. The problem comes when it involves one or other of our British airports or our road system which clearly can’t cope given any change of circumstances.<br /><br />Now the British are known for facing adversity with strength of character. But, whereas the bombing of World War II failed to deter us, the lamentable ability of our airports to cope with a few centimetres of snow is enough to break any spirit.<br /><br />Personally, we have had two very different experiences in the last month. Late November and we were in Dubai when the first snow fell in England. The airports – specifically Gatwick this time – closed for days on end and, as we were flying back into Gatwick, we arrived for our connecting flight in Doha with some trepidation.<br /><br />Qatar Airways, with whom we were flying, were nothing short of magnificent. Our Gatwick flight was cancelled but, unlike the thousands camping currently at Heathrow Airport at the mercy of other airlines, Qater immediately rebooked us on a flight six hours later to Heathrow (which was open), booked us into a five-star hotel, fed us, breakfasted us and transported us back to the terminal in time for our flight. Not only that, when we arrived at Heathrow, a bus was waiting to take us to Gatwick. And it’s not as if we were flying first class. Everybody, from coach to first was treated the same.<br /><br />Forward two weeks and we went to Zagreb for meetings. Snow fell again on the day of our return. We managed to land at Luton Airport which was still open (Heathrow had closed by this time) but, despite only a couple of inches of snow, it still took us six and a half hours to drive 80 miles. Not a snow plough or gritter in sight… and these were on major roads.<br /><br />We were lucky… we made it back. Had we been travelling into Heathrow, we would still be in Zagreb or would have been re-routed (as we have heard from others) to handy destinations such as Rekyavik or Majorca!<br /><br />The next time anybody says international travel is glamorous, remember not to travel anywhere near the UK during winter and, if at all possible, fly Qatar Airways!<br /><br />We wish you all a very Happy Holiday season and hope to see you in the New Year.<br /></span></span></span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-71113607956176259092010-11-15T14:24:00.004+00:002010-11-15T14:37:27.105+00:00Move over Captains Cook and Scott.... here comes Berrington!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNF897fcHwgkKfwDSnnXY16m0dzYbicMRY8PnzxjCDbpI8-Q_9sRzX8I8PexmzdV7fahruMX2R2ejHaJtbv5lwO_uhyphenhyphenBH5PrDscYJSn-lAup0JEuUEgbPNA5Ii4D_044lFdhXgRoxeRrA/s1600/use+3.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 176px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNF897fcHwgkKfwDSnnXY16m0dzYbicMRY8PnzxjCDbpI8-Q_9sRzX8I8PexmzdV7fahruMX2R2ejHaJtbv5lwO_uhyphenhyphenBH5PrDscYJSn-lAup0JEuUEgbPNA5Ii4D_044lFdhXgRoxeRrA/s200/use+3.jpg" alt="" id="BLOGGER_PHOTO_ID_5539785144707008402" border="0" /></a><br /><br /><p class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_hPmrMPegnd7KjCDffinN0ngMTO8sRl-RvqAHM9jDY7wbrXPMOlEwC0ZCC26yes3j4sEhcCkTBOy509N_xqes35IpxSQrntkGyFO6T9sxlg6MH5_fJvyvt-MVyuJiBEbD63GXIUgqdbU/s1600/use+1.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 272px; height: 214px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_hPmrMPegnd7KjCDffinN0ngMTO8sRl-RvqAHM9jDY7wbrXPMOlEwC0ZCC26yes3j4sEhcCkTBOy509N_xqes35IpxSQrntkGyFO6T9sxlg6MH5_fJvyvt-MVyuJiBEbD63GXIUgqdbU/s320/use+1.jpg" alt="" id="BLOGGER_PHOTO_ID_5539783357968959426" border="0" /></a></p><br /> <style>@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style> <p class="MsoNormal"><span style="font-weight: bold;">“Driving from Athens to Zagreb…how hard can it be?”</span> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"><br /></p><p class="MsoNormal">It will be a long time until Paul Berrington, CEO of leading Greek agency Black & White Licensing is allowed to forget this, following his intrepid journey through the Balkans to speak at the Licensing New Europe conference in Croatia.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Instead of taking the perhaps easier route of flying from Athens to Zagreb, he elected, complete with colleague Panos Iatridis, to drive. Armed with an Alfa Romeo 159 Touring, Google Maps on his phone and a road atlas of Yugoslavia (yes, a pre-1992 map), they set off at 3.45am on Wednesday 10<sup>th</sup> November.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">The first few hours, we understand, were relatively painless. However, the decision to drive through Albania (he’d never been there before) was to prove an interesting one. Many of the roads were little more than dirt tracks, resulting in a flat tyre, in the middle of nowhere, in the dark.<span style=""> </span>Albania turned into a tale of three rivers, made more difficult by torrential rains. The first was crossed after an hour of JCB work on it. The second had around of a foot of water and the third was washed away. By the time they retraced their steps, the first bridge was covered in water. Our intrepid travellers made it across this but, not without incident. By now, not only had a tyre been damaged, but the poor Alfa had damaged wheels. </p> <p class="MsoNormal">Undeterred, by the loss of the wheel trim and wheel in Northern Albania, our travellers continued, travelling partly through Bosnia before they were back in Albania.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">At this point, the organisers of LNE who were expecting them on the Wednesday evening, received a phone call. Fortunately, ever-helpful as they are, they were able to direct our travellers towards a route that would prove less traumatic.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Finally, they reached the Montenego border and, from that moment, were able to make great progress (tyres and wheels notwithstanding), before reaching Zagreb, to much applause, on Thursday afternoon.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Of course, now came the problem of the car which was definitely not as Alfa Romeo had intended. Again with the help of Creata, the LNE organisers, the car was taken to an Alfa garage. But the story didn’t end there. On the way to the garage, as a result of the pounding it had received through Bosnia and Albania, two tyres burst and the sorry Alfa arrived at the garage on a pick-up truck.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">The return journey, it has to be said, was far less eventful. Whilst they were stopped by the police in Serbia, everything else worked fine and the duo reached Athens in the early hours of Sunday morning. In all, they travelled 3,500km, crossed eight borders, had three flat tyres, two broken wheels and were stopped by the police twice. </p> <p class="MsoNormal"> </p> <p style="font-weight: bold;" class="MsoNormal">It just shows how intrepid the licensing industry can really be. But a word of advice….. next time, please take the plane!!</p>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-4751590178658165232010-11-05T10:22:00.006+00:002010-11-05T10:36:07.159+00:00Total Licensing heads to Croatia and Taiwan<span style=";font-family:georgia;font-size:100%;" >Next week, Total Licensing will be samplings the delights that Croatia has to offer, at Licensing New Europe, which by all accounts is looking to be a fantastic show, with exhibitors including</span> <span style=";font-family:georgia;font-size:100%;" ><span style="font-size:10pt;">20th Century Fox, Warner Bros, Cartoon Network, Fremantle Media Enterprises, Europacorp, Vipo and Bruno Productions, as well as top licensing agents including Kidz Entertainment/EEMC, European Licensing Company (ELC) and Plus Licens.</span></span><span style=";font-family:georgia;font-size:100%;" ><br />It was recently confirmed that the Croatian president </span><span style=";font-family:georgia;font-size:100%;" ><span style="font-size:10pt;">Ivo Josipović</span></span><span style="font-size:100%;"><span style="font-family:georgia;"> </span></span><span style=";font-family:georgia;font-size:100%;" >has given the show his official backing.<br />Not sure if David Cameron will be doing the same for Brand Licensing, although it is an important point to make that sometimes, people outside of the licensing industry are not aware of what a revenue-driver licensing is.<br />Total Licensing will simultaneously be traveling to Taiwan next week, to visit the </span><span style=";font-family:Calibri,Verdana,Helvetica,Arial;font-size:100%;" ><span style="font-size:11pt;">Taiwan International Cultural and Creative Industry Expo, which will be a fascinating look at the country and it's culture. For a country so renowned for manufacturing, it will be very interesting to see the country's take on licensing.<br />Then, comes the Winter issue. Check our website for detailed info on the features and other things coming up.<br /></span></span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com1tag:blogger.com,1999:blog-7702666677690745009.post-12645644603077874992010-10-01T11:16:00.012+01:002010-10-05T12:17:35.633+01:00Brand Licensing 2010 - The Round-Up<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZXwYs7SK9bYSNboHazeZkFUgBU9ODLUsDAkBAtLoTgcnhDzF5Gfj193Wz8jbId3nSQiUZWvZuG0BcrgJrFIDxDauf8WkiLJTimKj3B8A1Kt0jr6o_-GBYIHnm5F8TDP5v2mXxxa9vR1E/s1600/Power+Rangers+Total+Licensing.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 400px; height: 262px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZXwYs7SK9bYSNboHazeZkFUgBU9ODLUsDAkBAtLoTgcnhDzF5Gfj193Wz8jbId3nSQiUZWvZuG0BcrgJrFIDxDauf8WkiLJTimKj3B8A1Kt0jr6o_-GBYIHnm5F8TDP5v2mXxxa9vR1E/s400/Power+Rangers+Total+Licensing.jpg" alt="" id="BLOGGER_PHOTO_ID_5523022526726201170" border="0" /></a><span style=";font-family:lucida grande;font-size:100%;" ><b style="">The industry is in unanimous agreement that Brand Licensing Europe 2010 was a great success, with packed halls, a lot of news coming from the show, and the third day proving itself needed.</b></span> <p class="MsoNormal" style="font-family:lucida grande;"> </p> <p class="MsoNormal" style="font-family:lucida grande;"><span style="font-size:100%;">Much anticipated were the views from <b style="">Andrew</b> <b style="">Davenport</b>, and also the <b style="">London 2012 </b>commercial team.</span></p> <p class="MsoNormal" style="font-family:lucida grande;"><span style="font-size:100%;">Many listeners to his speech were curious as to what <b style="">Davenport</b> would say regarding the rumours of In The Night Garden’s demise, however he stated that the brand is being taken to new areas, and hinted that music would be key.</span></p> <p class="MsoNormal" style="font-family:lucida grande;"><span style="font-size:100%;">He also gave solid advice, including that children’s programmes are often most successful when adults don’t understand the appeal; and that a commercial programme must be tailored to be relevant. He spoke about his young exposure to licensing, and how this helped him to connect with an audience that is still learning. </span></p> <p class="MsoNormal" style="font-family:lucida grande;"><span style="font-size:100%;">The <b style="">LOCOG</b> was the focus of The Big Interview, and featured featured three key members of the London 2012 team: Charlie Wijeratna, director of commercial negotiations, Simon Lilley, head of licensing and retail and Warren Traeger, licensing manager, toys, games and souvenirs. It was hosted by Kevin Roberts, the editorial director of SportBusiness Group, and was followed by a Q&A session from the floor. More than £650m of domestic sponsorship revenue has already been raised nearly two years before the event. Licensing royalty revenues are anticipated to generate approximately £80m, with over 50 licensees who will produce around 10,000 products for the Games. There will be a range of London 2012 shops opening, and retail sales are expected to be in excess of £1 billion. </span></p> <p class="MsoNormal" style="font-family:lucida grande;"> </p> <p class="MsoNormal" style="font-family:lucida grande;"><span style="font-size:100%;"><span style="font-weight: bold;">There was a huge amount of news and deals generated at the show, and below is a round-up of some of these.</span><br /></span></p> <p class="MsoNormal" style="font-family:arial;"> </p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"><b style=""><span style="color:black;">Nickelodeon</span></b></span><span style=";font-size:100%;color:black;" > <b style="">UK</b> launched a wide campaign for <b style="">Dora</b> <b style="">the</b> <b style="">Explorer’s</b> 10th anniversary. To encourage the UK to be more adventurous Dora’s Beyond the Backpack Foundation has been set up from which British public of all ages can apply for adventure funding. The campaign is fronted by Jade Jagger. </span></p> <p style="font-family:lucida grande;"><span style="font-size:100%;"><b style=""><span style="">Nickelodeon</span></b></span><span style="font-size:100%;"> <b style="">Consumer</b> <b style="">Products</b> announced the appointment <b style="">Trudi</b> <b style="">Hayward</b> as its new vice president for UK & Australia regions, to take over from Clare Piggot.<br /></span></p> <p class="MsoNormal" style="font-family:lucida grande;"> </p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"><b style="">Chorion</b> unveiled the newest addition of the Little Miss family, <b style="">Little Miss Princess</b>, at Brand Licensing Europe.<br /></span></p> <p style="font-family:lucida grande;"><span style="font-size:100%;"> </span></p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"><b style="">Classic</b> <b style="">Media</b> and <b style="">Tiger</b> <b style="">Aspect</b> announced new industry-wide scheme to aid children in Africa. Both Classic Media and Tiger Aspect Productions will contribute a portion of their net profits to the fund, known as the Tinga Tinga Tales Fund.</span></p> <p class="MsoNormal" style="font-family:lucida grande;"><span style="font-size:100%;"><b style="">Classic Media</b> also announced that it has secured a multi-territory broadcast deal with <b style="">Nickelodeon</b> for its tween series <b style="">Life with Boys</b>.<br /></span></p> <p class="MsoNormal" face="lucida grande"><span style="font-size:100%;">As part of <b style="">Rocket</b> <b style="">Licensing</b> deal with <b style="">Dreamworks</b> to </span><span lang="EN-US" style="font-size:100%;">represent the UK theatrical release of Puss in Boots in 3D, Olympian fencer <b style="">Alex O'Connell</b> challenged members of the licensing industry to two minute fencing bouts. Rocket are well known for their challenges at BLE, with previous events including Conker fights and Scalextric races.</span></p> <p class="MsoNormal" face="lucida grande"><span lang="EN-US" style="font-size:100%;"> </span></p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"><b style=""><span style="">Chapman Entertainment</span></b></span><span style="font-size:100%;"> announced a new partnership with <b style="">MV Sports & Leisure </b>for its two new properties launching on CBeebies, <b style="">Little</b> <b style="">Charley</b> <b style="">Bear</b> and <b style="">Raa Raa The Noisy Lion</b>.</span></p><p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"><b style=""><span lang="EN-US">Big and Small,</span></b></span><span lang="EN-US" style="font-size:100%;"> the <b style="">Kindle</b> <b style="">Entertainment</b> pre-school TV property on CBeebies, revealed details of Big and Small’s Big Tour 2010, the first tour across the UK, taking in five locations this October half-term to meet fans.</span></p> <p class="MsoNormal" style="font-family:arial;"><span lang="EN-US" style="font-size:100%;"> </span></p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"><b style=""><span lang="EN-US">Hidden</span></b></span><span lang="EN-US" style="font-size:100%;"> <b style="">City</b> <b style="">Entertainment</b>, the rights holder for <b style=""><span style="">Bella</span></b><span style=""> <b style="">Sara</b>,</span> announced a deal secured with <a name="OLE_LINK1">Handcraft Manufacturing Corporation </a>to design and produce Bella Sara-themed packaged and hanging underwear for girls. Hidden City also announced partnerships with NTD Apparel and </span><span lang="EN-US" style="font-size:100%;">Edizioni Play Press S.r.l.</span></p> <p class="MsoNormal" style="font-family:arial;"> </p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"><b style=""><span lang="EN-US">Saban</span></b></span><span lang="EN-US" style="font-size:100%;"> <b style="">Brands</b> has appointed international agents for the <b style="">Power Rangers</b>, who were in full force at the show, greeting guests and showing how Saban is planning to bring them back in a big way. The property is set for a worldwide brand re-launch in 2011.</span></p> <p class="MsoBodyText" style="font-family:lucida grande;"><span style="font-size:100%;">The agents are Copyright Promotions Licensing Group for Western Europe, Kidz Entertainment for Scandinavia/Eastern Europe, Haven Licensing for Australia/New Zealand, Segal Licensing for Canada, Character Licensing & Marketing for South Africa, Exim Licensing for Latin America (excluding Mexico) and The Rutherford James Group for the Middle East.</span></p> <p class="MsoBodyText" style="font-family:lucida grande;"><span style="font-size:100%;"> </span></p> <p class="MsoBodyText" style="font-family:lucida grande;"><span style="font-size:100%;"><b style=""><span lang="EN-US">Zodiak</span></b></span><span style="font-size:100%;"> <b style="">Rights</b>, the new international rights business combining <b style="">RDF</b> <b style="">Rights</b> and <b style="">Zodiak Entertainment Distribution</b>, appointed a licensing agent for <b style="">Mr</b> <b style="">Bean</b> in <b style="">India</b>. Kids Media India Pvt Ltd has been appointed to represent Mr Bean in India across all merchandise categories excluding DVD and publishing. Zodiak Rights also launched <b style="">Qpiz</b>, a worldwide multi-platform brand aimed at teen girls. The property is being developed into a series of animated shorts, an online world, a video game and publishing. Zodiak also announced </span><span style="font-size:100%;">the expansion of its licensing team with the appointment of two new positions. Emily French Ullah takes up the role as UK Licensing Manager, reporting into Jane Kennedy, Senior Licensing Manager while Gaby Dior has been appointed International Licensing Manager and will report into Angeles Blanco - Head of International Licensing.</span></p> <p class="MsoBodyText" style="font-family:lucida grande;"><span style="font-size:100%;"> </span></p> <p class="MsoBodyText" style="font-family:lucida grande;"><span style="font-size:100%;"><b style=""><span style="">ITV Studios</span></b></span><span style="font-size:100%;"> secured a number of new partners for primetime drama <b style="">Coronation Street</b>, with product rollouts to coincide with the series' 50th anniversary. A 50th anniversary event was held at the show, and the new licensees include The Royal Mint, John Wood Nurseries, DMC Creative World, Kinnerton and Iron Gut Publishing.</span></p> <p class="MsoBodyText" style="font-family:lucida grande;"><span style="font-size:100%;"> </span></p> <p class="MsoNormal" style="font-family:arial;"> </p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"><b style=""><span lang="EN-US" style="color:black;">HarperCollins Publishers</span></b></span><span style=";font-size:100%;color:black;" lang="EN-US" > announced new merchandising deals with Woodmansterne Publications Ltd and Bluebird Brands, resulting in an extensive new range of Collins Gem-branded greetings cards, stationery,bags, umbrellas and mugs, due to hit the retail market during Autumn/Winter 2010. </span></p> <p class="MsoNormal" style="font-family:arial;"><span style=";font-size:100%;color:black;" lang="EN-US" >Other new merchandising deals just announced include McLaggan Smith Mugs, Green Board Games and Arnold Wills.<br /></span></p> <p class="MsoNormal" face="arial"><span style=";font-size:100%;color:black;" lang="EN-US" > </span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:100%;"><b style="">Animaru</b> won the <b style="">License This! The Next Big Thing</b> challenge at the show, winning a fully-furnished stand at Brand Licensing Europe 2011.</span></p><p class="MsoNormal" style="font-family:georgia;"><span style="font-size:100%;"><b style=""><span lang="EN-US">FremantleMedia</span></b></span><span lang="EN-US" style="font-size:100%;"> <b style="">Enterprises</b> <b style="">(FME)</b> announced a raft of new licensing deals for <span style="">Rebecca Bonbon</span>. </span></p> <p class="MsoNormal" style="margin-right: 21pt; text-align: justify;font-family:lucida grande;"><span lang="EN-US" style="font-size:100%;">Italian licensee Sicem International will be developing 200 SKUs of ladies’ and girls’ fashion apparel including t-shirts, sweatshirts, fleeces, trousers and jackets. The apparel will initially launch at Oviesse retailers in January 2011. JF Ramos, FME’s first local licensee for <span style="">Rebecca Bonbon</span> in Portugal, will be producing a range of girls’ apparel covering everything from sweaters to nightwear, as well as distributing stationery including folders, notebooks and pencil cases. The products are set to launch in February 2011 across multiple retailers in Portugal.</span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:100%;"> </span></p> <p style="font-family:lucida grande;"><span style="font-size:100%;"><b style=""><span style="">Twentieth Century Fox Consumer Products</span></b></span><span style="font-size:100%;"> announced new product partnerships for <b style="">The Simpsons</b>.</span></p> <p style="font-family:lucida grande;"><span style="font-size:100%;">Among the number of licensing deals, high street retailer New Look will retail boys t-shirts made by Blues Clothing, while Primark will stock children’s underwear supplied by Somerbond. Retailer Next will continue the Ladies of Springfield nightwear range, supplied by Aykroyds, and will extend the selection to include footwear from Brand International.</span></p> <p style="font-family:lucida grande;"><span style="font-size:100%;">Halsall Toys International, meanwhile, will launch a range of pocket money toys for 2011, and new partner Robert Frederick will be bringing branded storage boxes and adult stationery to market.</span></p> <p style="font-family:lucida grande;"><span style="font-size:100%;">Licensee DNC will extend its Back To School offering beyond lunchboxes, in a new partnership with Fox and a new stationery partner.</span></p> <p style="font-family:lucida grande;"><span style="font-size:100%;"> </span></p> <p style="font-family:lucida grande;"><span style="font-size:100%;"><b style=""><span style="">Lavish Rights</span></b></span><span style="font-size:100%;"> completed its ’100-day plan’ at the show and announced that <b style="">Luv</b> <b style="">Me</b> <b style="">Buddies</b> was met with success, with several deals in place.</span></p><span style="font-size:100%;"><b style="">The Licensing Company</b> announced a deal with <b style="">Chrysler Group, </b>picking up the rights as worldwide licensing agency for the <b style="">Chrysler</b> and <b style="">Jeep</b> brands.</span> <p class="MsoNormal" face="arial"><span style="font-size:100%;"><b style="font-family: lucida grande;">Toei</b><span style="font-family:lucida grande;"> </span><b style="font-family: lucida grande;">Animation</b><span style="font-family:lucida grande;"> hosted an award night honouring European licensing brokers in the categories of “Best Licensing Award,” “Best Promotion,” and Managing Director of Toei Animation Europe SAS. The winners were: Best Licensing Program -- Backstage for Sailor moon; Best Promotion - TF1 Licences for Dragon Ball; and Best Involvement - Plus Licens for Dragon Ball and One Piece.</span></span></p> <p style="font-family: arial;" class="MsoNormal" face="georgia"> </p> <p class="MsoNormal" face="arial"><span style="font-size:100%;"><b style="">Bang</b> <b style="">on</b> <b style="">the</b> <b style="">Door</b> announced that it has now signed its 100th contract for its properties, and that Trusty will be seeing a lot more exposure in places such as SpecSaver.</span></p> <p style="font-family: arial;" face="lucida grande" class="MsoNormal"> </p> <p class="MsoNormal" face="lucida grande"><span style=";font-family:lucida grande;font-size:100%;" ><b style=""><span style="" lang="EN-US">Character</span></b></span><span lang="EN-US" style="font-size:100%;"> <b style="">World</b> scooped an award at EN Magazine North West Entrepreneur of the Year Awards. The company was named Most Entrepreneurial Company of the Year 2010.<br /></span></p> <p class="MsoNormal" style="font-family: arial;"><span lang="EN-US" style="font-size:100%;"> </span></p> <p class="MsoNormal" style="font-family:georgia;"><span style=";font-family:lucida grande;font-size:100%;" ><b style=""><span style="" lang="EN-US">Bamforth</span></b></span><span lang="EN-US" style="font-size:100%;"><span style="font-family:lucida grande;">, with its archives of thousands and thousands of retro images, particularly the famous seaside-saucy images, was at the show for the first time, looking for partners.</span><br /></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:100%;"> </span></p> <p class="MsoNormal" style="font-family: arial;"><span style=";font-family:lucida grande;font-size:100%;" ><b style=""><span style="" lang="EN-US">Hakan</span></b></span><span lang="EN-US" style="font-size:100%;"><span style="font-family:lucida grande;"> </span><b style="font-family: lucida grande;">Canta</b><span style="font-family:lucida grande;"> made its debut at the show, with its back-to-school licenses for Marvel and other companies on show and some interesting insights into the cultural differences between back-packs in different</span> <span style="font-family:lucida grande;">countries!</span></span></p> <p style="font-family: arial;" class="MsoNormal"> </p> <p class="MsoNormal" style="font-family: lucida grande;"><span style="font-size:100%;"><b style="">What were your views on the show? Did you sign any deals? Do you think having the third day was a good idea?</b></span></p> <p class="MsoNormal" style="font-family: lucida grande;"><span style="font-size:100%;"><b style="">Let us know at becky@totallicensing.com</b></span></p> <span style=";font-family:Calibri;font-size:100%;" ><br /><br /></span>Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0tag:blogger.com,1999:blog-7702666677690745009.post-85441968263480901492010-09-28T14:35:00.000+01:002010-09-28T14:38:55.529+01:00Brand Licensing - day 1It's the first day of the show and things are looking great. The halls are busy there's a buzz in the air. Will it still be there on day 3? There have already been plenty of announcements made, with many more expected. Check the newsletter for latest news! And we are here at stand C001 - pop by and say hi and get a free subsciption!Total Licensinghttp://www.blogger.com/profile/14565958584847124527noreply@blogger.com0