Not sure how well that would go down at other shows...
Total Licensing is the publisher of global magazine Total Licensing, for the worldwide licensing industry, read by over 80,000 individuals in 104 countries - as well as Total Art Licensing, Total Licensing Australia, and Total Licensing UK, with more publications launching in 2012
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Friday, 23 July 2010
Christmas already?! Planning ahead...
Yesterday Total Licensing popped in on Disney's Christmas retail showcase, which was interesting to see, product-wise, and some trends were confirmed, etc. It goes to show that in the midst of warm weather (in this hemisphere anyway) you have to always be planning ahead. Two members of the team are in South Korea, at the Seoul Character Fair. Today, (Friday) 150,000 small children 'invade' the show, in a clever move to see exactly what children will gravitate to, months before anything reaches shelves.
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