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Tuesday, 22 June 2010

Licensing Show 2010 branded a success

Now that we've all had time to let the dust settle and our memories of brightly flashing lights and the constant 'ching' of the casino fade, thoughts of the Licenisng Show are still with us - and the overwhelming response seems to be that the show was a success.
The tone was different to the year before, there was a positive feel and while several people noted that the halls still looked less than crowded, this seemed to mean to many that the time wasters hadn't shown up, instead, people looking to do real business were in the aisles.
This year, there were over 500 exhibitors and thousands and thousands of brands on show. The buzzwords of last year - 'economic crisis', 'downturn' and 'recession' were heard much less. Consumer spending is of course down, but this has meant that business has become savvier. Many of the films coming out over the next couple of years are part of franchises, as people are still sticking to what they know. There appeared also to be a trend towards sustainable products - not just on the green side of things, but products and brands that will stand the test of time, through education and integrity.
By now you will probably have read the news that emerged immediately from the show, and we will keep you up to date on further deals and trends.
Did you notice anything particularly strong at the show? Were they are trends or key products that really stood out for you? If so, we'd love to know. Email any thoughts to

Tuesday, 1 June 2010