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Friday, 23 July 2010

Christmas already?! Planning ahead...

Yesterday Total Licensing popped in on Disney's Christmas retail showcase, which was interesting to see, product-wise, and some trends were confirmed, etc. It goes to show that in the midst of warm weather (in this hemisphere anyway) you have to always be planning ahead. Two members of the team are in South Korea, at the Seoul Character Fair. Today, (Friday) 150,000 small children 'invade' the show, in a clever move to see exactly what children will gravitate to, months before anything reaches shelves.
Not sure how well that would go down at other shows...

Monday, 5 July 2010

Call for Editorial! Autumn/Fall issue

Don't miss your chance to submit editorial for the Autumn/Fall issue of Total Licensing.

Important features:

Brand Licensing Preview
Sports Branding and Licensing
Preschool in the UK
Hong Kong Licensing Show Preview
unusual Uses of Licenses

Territory Spotlights:

China and Hong Kong

Bonus Distribution around the world:

Brand Licensing 2010
Licensing Market Germany
Italian Licensing Forum
Character Licensing Dubai
Licensing Factory Croatia
Hong Kong Licensing Show
Creative Tokyo


Edit: 20th August 2010
Ad material: 7 September 2010