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Tuesday, 19 July 2011

This week for TL - South Korea, and the RSPCA

This week, Total Licensing is exhibiting at the Seoul Character & Licensing Fair in South Korea.
The show has been running for nine years, and is a gateway into the Korean, and Asian, content market. Attendance stands at nearly 200,000, with around 200 nati
onal and international exhibitors.
The show is organised by the Korea Creative Content Agency (KOCCA), Coex, and sp
onsored by the Ministry of Culture, Sports & Tourism.
Check our newsletter for news coming out of the show.

In addition to this,
this week Total Licensing also paid a very interesting visit to the RSPCA in Surrey, to meet with the team responsible for the refresh of the licensing programme. With help from JELC, the RSPCA is really generating interest as a brand.
In 2010, the licensing and retail partners generated enough income to buy
enough food for all the animals in 39 centres, and pay the yearly running costs for one rehoming centre and 10 animal hospitals.
This is yet further evidence of what a diverse industry we work in, and that licensing has moved on beyond recognition, in many areas, than when it first began.

A thanks from us to the kind people at the Chobham branch who took the time to show us the good work they do there as well - although we did manage to come away empty handed! (For now).

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