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Thursday, 15 September 2011

The Licensing Awards 2011

We attended The Licensing Awards on the 13th of September, and a top evening was had by all. A record 1300 guests were in attendance, with comedian Greg Davis (headmaster from The Inbetweeners) as host. Licensing Source Book as ever did a fabulous job, well done!

Here's a list of all the winners:

Best Licensed Toys or Games Range

Star Wars Talking Plush Range from Underground Toys

Best Licensed Dress Up or Party Range

Sesame Street Dress Up Costumes from Smiffy’s

Best Licensed Children's Apparel Range

The Gruffalo SS11 Range for Sainsbury's TU from Brecrest Babywear

Best Licensed Adult Apparel Range

Where’s Wally? Underwear and Nightwear for Next from Somerbond

Best Licensed Written, Listening or Learning Range

Peppa Pig Electronic Learning Range from InspirationWorks

Best Licensed Paper Products or Stationery Range

Star Wars Classic Poster and 3D Poster Range from GBeye

Best Licensed Giftware Range

Hello Kitty Nerdy Range from Blueprint Collections

Best Licensed Home D├ęcor, Tableware or Housewares Range

Sophie Conran Buckets Of Fun from Burgon & Ball

Best Licensed Food and Drink Range

Nando’s Food Gift Range from Kimm & Miller UK

Best Licensed Brand Range

Red or Dead Bicycle Collection from Raleigh

The Innovation Award

Volkswagen T1 Camper Van Tent from The Monster Factory

Best Pre-School Retailer of Licensed Products

Asda (includes George@Asda)

Best Kids Retailer of Licensed Products


Best Brands Retailer of Licensed Products

John Lewis

Best Direct Selling Retailer of Licensed Products


Top Retailer Award


Best Pre-School Licensed Property

Fireman Sam

Best Schoolers/Tween or Teen Licensed Property

Ben 10

Best Brand Licensed Property


Best Sports Licensed Property

London 2012 Olympic and Paralympic Games

Best Celebrity Licensed Property


The Best Classic Licensed Property

Star Wars

Best Licensed Marketing Communication 2011 Award

Mr Happy Should've Gone To Specsavers from Chorion

Honorary Achievement Award

John Sinfield

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