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Thursday, 15 March 2012

Licensing@Russia Opens Its Doors

The international licensing community is attending the first annual Russian Licensing Trade Show and conference, which began on Wednesday March 14 2012 at Moscow’s Crocus Convention Center.

Over 20 property owners representing more 350 brands are exhibiting, including Disney, Warner Bros., Turner Cartoon Network, Sanrio (Hello Kitty), Nike, DreamWorks and Beverly Hills Polo Club.

Charles Riotto, President of LIMA, gave a keynote speech and noted that the total global licensing business is currently believed to be over $189 billion in retail sales and he expects Russia to become a significant contributor to the worldwide licensing industry in years to come.

Organizer and LIMA’s Regional Representative for New Europe, William Krnjak, said: “The excitement was palpable the first day because, in addition to the international notables who attended the show, leading Russian media giant Ilya Popov, president and founder of the Riki Group, expressed unbounded optimism about the tremendous potential of the licensing industry in his native country. Also attending were the production team of Russia’s largest independent television station, CTC.”

The first official licensing trade journal for the Russian market, Total Licensing New Europe, was introduced by Total Licensing.

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