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Monday, 28 September 2009

Licensing Factory, Segways, and New Europe

Publisher Francesca and Director Jerry attended the Licensing Factory in Croatia last week, and aside from scooting around the aisles on Segways and Ferrari pedal cars and a member of the licensing industry dressed up as Dangermouse, found the show informative and beneficial. So much so that Total Licensing is going to run an important New Europe and Balkan States feature in the upcoming Winter issue.
These are up and coming areas, with great enthusiasm to continue the foray into licensing.
Francesca was also particularly honoured to be featured on Croatian national television, and in one of the country's newspapers - indeed, as she pointed out, on page 11 was an article and picture of President Obama making a speech, with Francesca following a mere 20 pages on. A media star at last!

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