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Friday, 2 October 2009

Brand Licensing a huge success all round

We're back from Brand Licensing, which ran from 30 September - 1 October, and what a great show it was. By all accounts, everyone who exhibited and visited had an extremely busy and productive time. The show itself had a great atmosphere, with the aisles jam-packed and a real buzz around Olympia.
Quite a change from last year, where the key words in everyone's sentences seemed to be 'credit crunch' and 'economic meltdown'. Not so gloomy this year - either because things really are looking up for a lot of businesses, or because the industry has accepted that times are changing, and things have to change too. Either way, it was a good show for everyone that we spoke with.
From Total Licensing's point of view, we were so pleased that so many people were interested in the magazines, had a lot of positive things to say, and it was great to see familiar faces, and many new ones too. At one point we had representatives from Asda, C&A and Debenhams on the stand all at once, taking copies of the magazine away.
We were also pleased to introduce several people from various countries to curry one evening!

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